World Fence News

78 • AUGUST 2018 • WORLD FENCE NEWS objectives to be achieved in the long- range plan. Tactics are measures taken to reach short-term goals. A form or worksheet can be used to document applicable goals and ob- jectives for your 2018 business year, then for 2019 and 2020. The worksheet is only a guide that pushes you to think of some of the topics. To become more specific, you must enlarge the questions and answers based on what you wish to accomplish. Finally, prepare a short-range plan: • Once the long range plan is es- tablished, a more defined course of action must be set for the short term. This is accomplished through 30, 60, and 90 day objectives assigned to key personnel. • Objectives can be income or non-income oriented. • The budget is geared to the long range plan. I will talk more about budgeting in future articles. It is the first year's action needed to direct the company toward the accomplishment of the long range plan. • Since the budget is for a rela- tively short period of time, it must be detailed so that actual performance can be measured against its parame- ters and corrective action taken where necessary. The above is a very basic guide- Your fence company's Roadmap to Success continued from page 32 line for constructing goals and objec- tives and then translating them into a business plan. A three year plan could take sev- eral weeks to complete, but remember, planning and setting goals is the first function of a company. Whether documented or not, there must be a purpose to be accomplished by the business. To facilitate communication, it is desirable that the purpose be speci- fied in writing. The first goal of Your Fence Co. is to grow profitably; the second goal is to employ its resources in the most efficient manner possible, i.e., its men, materials, machinery and money. My company, Profit Builders International, is mainly about help- ing fencing contractors, fabricators and manufacturers with the 3 M's: "Making More Money." How we at PBI help you do that is by supplying you and your key people with all of the business management, operation- al efficiencies, sales and marketing and financial controls contained on a memory drive or CD. By using the information con- tained in this memory stick, you and your key people learn to control every aspect of your business to help you and them operate with a higher degree of efficiency. This also teaches management and key employees how to use those skills to help the company reach the highest level of profitability it is capa- ble of. Good business management is fundamental and fundamentally the same for every company to succeed. However every company is differ- ent, so every company has different problems, obstacles and opportuni- ties. Because a problem or obstacle is, after all, a chance, or opportunity for improvement. Here are the tools to overcome any obstacle and achieve success and reach financial security. As our motto says "Your Suc- cess is Our Passion" and your success means more profits and "More Mon- ey" for you. I have been successful in help- ing dozens of other fence installers and fabricators, general construction, manufacturing, sales and distribution and many other type companies ac- complish a higher level of success and profitability. This program can help you do the same for your company at a fraction of the cost of a consulting engagement. The "Roadmap to Success" has the resources of over 140 programs and is categorized into six areas of business expertise. In each area or business discipline there are a number of operating proce- dures and Excel spreadsheets, which are in-depth, how-to explanations and recordkeeping tools for that particular area of your business. It details how to incorporate those lessons into Your Fence Company's business policies and procedures. The entire "Roadmap to Success" Program is available on memory drive or CD, along with "The Close" and "The Roadmap to Success" user manual by con- tacting Profit Build- ers International at 941-981-3677; fax 941-981-3677 or by visiting www. profitbuilder.org. Request a FREE printed copy or digital version of our complete Selection Guide today. ™ HURRY AND ORDER THESE EXCEPTIONAL PRODUCTS NOW! 1.800.574.1076 • www.eprivacylink.com for some of our "OTHER " products. 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