CED

January 2013 www.cedmag.com Business Outlook 2013: Taxes, Uncertainty Heading Higher Washington���s cliff hanger has equipment dealers on the ragged edge of hopetimism. Plus: OSHA���s crane certification interpretation n Are you leaving money on the table? n AED directors discuss regional conditions n Since 1920 Official Publication of www.aednet.org 1_Jan_Cover_KP.indd 1 12/21/12 10:01 AM

• Cover
• FEATURE: Putting Cooperation Back into Co-op Brand Marketing- Why do dealers leave so much money on the table? Lets count the reasons.
• FEATURE: A Matter of Interpretation: Crane Industry Unites Against Potentially Hefty Testing Costs.
• COVER STORY: Taxes, Uncertainty Are Heading Higher- CEDs annual Business Outlook Report shows dealers braced for the cliff outcome, with many expecting a flat 13.
• FEATURE: Its All Right Now, In Fact Its a Gas- Finance company predicts solid year for construction equipment distribution, especially for those tied to fracking.
• From the Chairman: Do your salesmen know elevator-speak?
• Editors Note: There are still plenty of things you can control.
• On the Numbers: One word is legible in my crystal ball: cash.
• Business Outlook: Caution is in the air.
• Aftermarket: Personnel will remain the differentiator
• View from the Hill: A case for the permanent repeal of the estate tax.
• Inside AED
• Groundwork
• Industry Beat
• Closer Look: Smart Warehousing
• Advertiser Index
• Dealer Data
• Regional Reports
• Customer Elimination:Brilliant Strategy or a Fools Game?
• Understanding the Benefits of Roth 401(k) Options