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Groundwork Officers Chairman Chris Pera Eastern HighReach Company, Inc. Horsham, Pa. Vice Chairman A. Roy Kern Equipment Corporation of America Coraopolis, Pa. President Bob Henderson The AED Foundation Oak Brook, Ill. John Crum Treasurer Wells Fargo Equipment Finance, Inc. Pittsburgh, Pa. Immediate Past Chairman Walter Berry Berry Companies, Inc. Wichita, Kan. AED Board Representative Don Shilling General Equipment & Supplies Inc. Fargo, N.D. Executive Director Steve Johnson The AED Foundation Oak Brook Ill. Directors Gary Bridwell Ditch Witch of Oklahoma Edmond, Okla. Mike Festing-Smith NORTRAX, Inc. Tampa, Fla. Mike Hayes Komatsu America Corporation Rolling Meadows, Ill. Michael Hinrichsen Caterpillar, Inc. Peoria, Ill. Timothy Kramer Kramer Ltd. Regina, SK Dr. Wayne Longbrake Former Dean, Penn. College of Technology Williamsport, Pa. Sonja Metzler Ohio CAT Broadview Heights, Ohio Kenneth Silverman Volvo Construction Equipment Shippensburg, PA Keith Tippett Kirby-Smith Machinery, Inc. Oklahoma City, Okla. Duane Wilder Liebherr Construction Equipment Co. Newport News, Va. Put More Pride into Your Team Meet the industry experts with whom we���ve partnered for your staff development needs. Ongoing professional education sets your dealer team apart and equips the front line with knowledge and tools to serve your customers ��� and improve your company���s profitability. For 2013, The AED Foundation proudly rolls out more than 50 seminars and webinars (with and without travel) for AED members. With new presenters, more seminars and convenient webinars, 2013 is the year to show your employees that you���re serious about their professional growth. Meet the Experts Don Buttrey, Sales Professional Training, offers extensive sales and marketing expertise and an insightful perspective on the key roles of salespeople and managers. Christine Corelli, author of five business books and hundreds of articles, is a well-known educator in the equipment industry specializing in competitive strategy, superior selling skills and flawless service. Rich Jilek is former vice president of the Dressta North American Parts Operation and a veteran of the construction machinery and mining industry. Eli Lustgarten is a senior research analyst at Longbow Research for the industrial manufacturing and technology sector, and president of ESL Consultants. Ron Slee is the founder of R.J. Slee & Associates, a consulting firm that specializes in dealership operations. New Webinar Presenters in 2013 Barry Himmel, senior vice president at Signature Worldwide, modified Signature���s hospitality training programs to apply to other industries. He is a frequent speaker and has written numerous articles on customer service. Mike Marks is co-founder of the Indian River Consulting Group. Mike is recognized for his expertise in one- and two-step distribution channel strategies, supply chain management, and the practical application of realworld technology. Ed Steenman, owner of Steenman Associates near Seattle, Wash., is an internationally recognized speaker on digital media. His digital marketing co-presenter, Dave Pavlu, is the owner of Ads Up Now, a leading provider in the digital automotive marketing space. Troy Tepp, MS, CSP, is the director of safety services for Sentry Insurance. Tepp and his staff actively assist Sentry���s customers in the dealership market to develop strategies and resources to avoid or manage today���s emerging risks. James R. Waite, Esq., is a partner at Winters & Waite, LLC. Waite has served as both in-house and outside counsel for large and small companies in a wide variety of industries, including construction, and equipment rental/leasing. Details and registration for all AED University programs are available at www.aedu.org. Contact Pat Novak: 630-468-5135, pnovak@ aednet.org with any questions. 12 | www.cedmag.com | Construction Equipment Distribution | January 2013 12_groundwork_KP.indd 12 12/21/12 10:27 AM