Cheers January/February 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CALIFORNIA Many of the vineyards in Mendocino County focus on chardonnay and pinot noir. WINE CENTRAL Introducing California Wine Central The complete source for information on California's wine regions and varietals C heers focuses on helping full-service restaurants and bars develop and execute a stellar beverage program. Wine is a huge part of a full-service operator's beverage alcohol offering, and California wines are playing an increasingly important role. That's why Cheers is pleased to announce a new supplement for 2013: California Wine Central. Throughout this year in Cheers, you'll find overviews of California's distinct wine regions, complete with information about the grapes and brands within that geographic area. These snapshots will provide the details you need to better understand California wine and sell it to your customers. Plus, you'll have access to a wealth of knowledge at, our new source for all things California wine. The site will include images, videos, podcasts, exclusive feature stories, and data from The Beverage Information Group, the research arm of our parent company. So be sure to visit the new site, check out the exclusive digital content and "like" our California Wine Facebook page. And please do tell us what you think of the supplement. 14 | JANUARY/FEBRUARY 2013 The North Coast Elegant, cool-climate wines beyond Napa and Sonoma By Liza B. Zimmerman T he entire North Coast American Viticultural Area (AVA) in California covers more than 3 million acres. It officially includes Napa, Sonoma, Mendocino and Lake Counties, as well as portions of Marin and Solano Counties, according to the San Francisco-based Wine Institute. The region has been a winemaking hub since the mid-19th century. While Napa and Sonoma are by far the best-known regions in the area, smaller AVAs, such as Mendocino and Lake County, are also making elegant, cool-climate wines at competitive price points. The diversity of wine offerings—both single varietal, blends and sparkling—the value, and small-volume production are all part of what makes these Northern California growing areas unique. Mendocino is home to more than 90 wineries and 10 AVAs, according to the Wine Institute and the Ft. Bragg, CA-based tourism agency Visit Mendocino County. Much of the region's production is focused on chardonnay and pinot noir; about 25% of its total vineyard acreage is certified organic. Lake County's most planted grape is cabernet sauvignon, followed by sauvignon blanc. The region's acreage is also expected to double in the next few years.

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