Cheers

Cheers January/February 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CHEERS CLASSIFIEDS CHEERS ADVERTISER INDEX BIG Handbook Advance . . . . . . . . . . .12 Budweiser Black Crown. . . . . . . . . . . .36 MIXES & SUGARS CHEERS REGIONAL SALES OFFICES IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI Enhance Your Sales MIDWEST Anthony F. Bongiovanni tbongiovanni@m2media360.com Tel (248) 253-0108 Fax (248) 253-0164 Cheers Beverage Conference . . . . . . .25 Cheers Benchmark Awards . . . . . . . . .23 Colored & Flavored Martini Sugars Colored Margarita Salts EAST, WEST & INTERNATIONAL AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International Cheers Subscriptions . . . . . . . . . . . . .33 Margarita Mix Mark Marcon mmarcon@m2media360.com Tel (248) 761-6231 Fax (519) 972-5169 Estrella Damm Spanish Beer . . . .10, 11 Franco's Cocktails & Mixes . . . . . . . . .33 Triple Sec & other premium cocktail mixes SOUTH AND METRO NY (800) 782-4508 AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV Jargon Wines . . . . . . . . . . . . . . . . . . . .2 Debbie Rittenberg drittenberg@m2media360.com Tel/Fax (215) 860-0306 Cell (215) 431-8787 Riedel Crystal. . . . . . . . . . . . . . . . . . . .9 South West Wines/Mimosa . . . . . . . . .35 Maximize the positive press from your feature in LIST RENTAL/REPRINTS Cheryl Naughton cnaughton@m2media360.com Tel (678) 292-6054 Fax (360) 294-6054 Sutter Home Family Vineyards. . . . . . . .5 The U.S. Beverage Alcohol Forum . . . . .7 TRENDS IN LIQUEURS AND CORDIALS BRANDY AND COGNAC DOMESTIC BEER UPDATE SELLING CIDERS M2MEDIA360 ® ® INE.COM WWW.CHEERSONL OCTOBER 2012 PAIR TO BE DIFFERENT Want to reach qualified buyers? Then rent our list of targeted, qualified readers for your next direct mail promotion. Call today for more information regarding our product lines and extensive database marketing programs. Now offering short-run reprints! Michael Pierce of San Francisco's Maverick restaurant is a master of unique food and wine pairings Order 100 copies or less. LIST RENTAL Cheryl Naughton (678) 292-6054 cnaughton@m2media360.com 10/2/2012 9:13:26 AM (01) cover CH1012.indd 1 For custom reprints contact us today! (678) 292-6054 cnaughton@m2media360.com I wish to receive/continue to receive Cheers YES NO Which version would you like to receive Print Print/Digital SIGNATURE FREE Subscription Offer IMPORTED WHISKY UPDATE SELLING CRAFT BEER SPARKLING WINES THE DALLAS SCENE M2MEDIA360 NOVEMBER/DECEMBER Festivity Scene Company Name City State Zip Fax E-mail address (Required) Elegant and inventive cocktails for celebrating the season TRENDS IN LIQUEURS AND CORDIALS Title Phone WWW.CHEERSONLINE.COM 2012 Please Print Your Name Address ® DATE Check here if you do not have an e-mail address May Cheers use this email address to contact you with valuable information? BRANDY AND COGNAC DOMESTIC BEER UPDATE SELLING CIDERS May Cheers use this fax number to contact you with valuable information? Yes Yes No No M2MEDIA360 ® PLEASE ANSWER THE FOLLOWING QUESTIONS OCTOBER 2012 WWW.CHEERSONL INE.COM PAIR TO BE 11/7/2012 5:51:17 PM (01) cover CH1112.indd 1 DIFFERENT Michael Pierce of San Francisco's Maverick restaurant is a master of unique food and wine pairings (01) cover CH1012.indd 1 Fax to 847-763-9569 Want faster results— subscribe online at 10/2/2012 9:13:26 AM cheersonline.com/chsubscribe www.cheersonline.com 1. The primary business of my firm at this location is: (Check only one) 40 Chain Hotel/Resort, Casino 41 Chain Hotel/Resort Headquarters, Casino 42 Independent Hotel/Resort, Casino 20 Chain Restaurant 21 Chain Restaurant Headquarters 22 Independent Restaurant 50 Bar/Nightclub/Lounge/Disco 55 Theater, Dinner Theater, Fine Arts 56 Brew Tavern/Pub/Bar 60 Clubs (Country, Private, etc.) 70 Catering (On-Premise) 01 Distributor 85 Sports Arena, Stadium, Theme Park 80 Other On-Premise Licensees 99 Other (please specify)____________ CI1301 2. What is your title? (Check only one) 1 Owner/Company Officer 2 General/Business Manager 3 Beverage Director/Manager 4 Food/Beverage Director/Buyer 5 Bar Manager A Banquet Manager B Sommelier C Executive Chef D Restaurant Manager 6 Other (please specify)_____________ 3. Are beer, wine or spirits served at this location or locations for which you are responsible? Yes No IMPORTANT! ALL questions must be answered. Incomplete cards will not be serviced. JANUARY/FEBRUARY 2013 | 33

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