BRAND SPOTLIGHT
ABSOLUT AND SWEDISH
HOUSE MAFIA
Sidney Frank Importing and Mast-Jagermeister
R
ecently, the supervisory and executive boards of MastJägermeister SE joined Sidney Frank Importing Company,
Jagermeister's exclusive U.S. importer, for market visits to
Chicago and Dallas. At the end of the week, the group was joined by
Southern Wine & Spirits of America for a private concert by the
Chicago Philharmonic at the Art Institute of Chicago.
Out with the Old
Pernod Ricard USA [PR
USA] and Perrier-Jouët
Champagne toasted a
successful 2012 and
the New Year by ringing
the New York Stock
Exchange's Closing Bell
on New Year's Eve.
Seen from left: Jack Shea (VP, Corp. Communications, PR USA), JB
Woodworth (Dir., Lifestyle Sales, PR USA), Thomas Lalla (SVP, General
Counsel, PR USA), Lauren Goodrich (Manager, Lifestyle Sales, PR USA),
Stefan Jekel (NYSE Euronext Managing Director - Europe, Middle East,
Africa), Dre Davis (model), Sarah Clark (model), Frank Polley (VP
Marketing, Wines & Champagnes, PR USA), Emmanuel Cargill (SVP,
Human Resources, PR USA), Ariane Bouron (Champagnes Brand
Ambassador, PR USA), Kate Zaman (NY State District Mgr., Wines &
Champagnes, PR USA), Steve Chasen (Dir., Trade Marketing, PR USA)
and Rob Walsh (East Div. Dir., Wines and Champagnes, PR USA).
Wine and Magic
This past November 15, Georges
Dubouef officially launched the
2012 Beaujolais Nouveau vintage
in the U.S. The flagship event in
New York City consisted of a
magical celebration produced by
experiential event designer Adam
Aleksander that featured a performance by world-renowned technoillusionist Marco Tempest. Seen
here at the unveiling of the 2012
Duboeuf Beaujolais Nouveau is,
from left, Peter Deutsch, CEO of
Deutsch Family Wine & Spirits;
Franck Duboeuf, co-owner of Les
Vins Georges Duboeuf; and Marco
Tempest, magician.
A TEQUILA VALENTINE
Absolut announced an expanded partnership with Swedish House Mafia,
targeting the band's last global tour
called "One Last Tour." The iconic
Swedish vodka is sponsoring the Swedish band's tour, running through March
2013. Last year, the Swedish House Mafia track "Greyhound," which was created exclusively for Absolut, kicked off the partnership, and has resulted in at
least 25 million online views. Absolut is the brand poured at the tour venues;
the brand is also sponsoring pre-parties and after-parties in selected cities, as
well as supporting the tour with a variety of other promotional activities.
o help spur sales around
Valentine's Day, Patron
is offering this red,
heart-shaped gift package
containing a 375 ml bottle of
Patrón Silver tequila and a
375 ml bottle of the new Patrón
XO Cafe Dark Cocoa coffee
liqueur (a recent brand extension
to the Patrón XO Cafe line). The
gift set also includes a recipe for
combining both spirits, to create
an Espresso Cocoa Martini.
T
Beverage Dynamics • www.beveragedynamics.com • January/February 2013 • 15