Issue link: http://read.dmtmag.com/i/107829
Play It Safe Don't Be an Easy Theft Target Use the right mix of effective deterrents. By Eric Stiles Thieves are typically looking for a shortcut, and if given the opportunity to steal something rather than work for it, they will do so without hesitation. The risk of theft losses in the equipment distribution industry is no different. In fact, it's worse. The high value of construction and industrial equipment attracts thieves who are highly skilled and motivated. Industry theft trends indicate they are also more organized and methodical in selecting dealership locations and what inventory to target. The old "gold" standards of equipment security just don't cut it anymore. Perimeter fencing and chain securement of equipment stored outside provide little protection. While there are some benefits to these measures, they are simply no match for thieves with the right tools and time on their side. While it may be true that some equipment thefts can be difficult to prevent without the right security controls in place, it doesn't mean that you, as a business owner and dealer, need to take these thefts lying down. There is plenty you can do to protect your assets, and thieves may decide they're better off selecting another target. Let's review the pros and cons of various theft control measures. Industry Minimum Controls Building Alarms – Properties outfitted with a centrally monitored system can be very effective to alert the business owner, a third-party monitoring company or law enforcement authorities that a theft is in progress. It can also act as a deterrent when signs are posted indicating a secured property, and often thieves will look elsewhere for an easier target. However, the central building alarm is only as good as what is being stored inside that perimeter. It doesn't help if you're storing valuable and vulnerable equipment in the outside inventory/storage lots. Develop a business closing and opening process and make sure you're storing as much equipment as possible inside the building, especially smaller model equipment that is particularly vulnerable to theft. Surveillance Cameras – With the cost of such equipment decreasing, along with improving technology, more and more dealers are implementing property surveillance systems. While the benefits as a deterrent and evidence recorder are recognized, a sophisticated thief has little to fear from this security measure. Their identity can be disguised easily along with concealment of vehicle license plates to make identification very difficult. Focusing on more tangible preventive measures offers more benefits for your investment dollars. Perimeter Fencing – Fencing and locked gates can help keep people out but don't provide much of an obstacle. Cutting tools can easily defeat these barriers and allow access to inventory stored outside. For additional protection, park a vehicle or piece of equipment in front of the entry gate on the inside of the fenced lot to add another layer of protection. Lighting – A well-lit inventory lot can reduce hiding areas and make a theft attempt more difficult to conceal from police or the public. With strategically placed lighting fixtures, you can reduce the amount of time thieves will spend on your property and what type of equipment can be targeted since their actions are much more visible and their risk of apprehension increases. Additional Theft Considerations Creative Landscaping – In addition to perimeter 20 | www.cedmag.com | Construction Equipment Distribution | February 2013 20_Play_it_Safe_feature_KP.indd 20 1/30/13 2:58 PM