Cheers March 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS March 2013 Vol. 24 No. 2 FEATURES 26 Growth Brands Cheers identifies the fastest-growing wine and spirits brands in the U.S. By Richard Brandes 46 Skinny Sipping The low-down on low-calorie cocktails By Kelly A. Magyarics 49 Global Appeal Imported beers coexist with the craft movement By Thomas Henry Strenk 26 52 Cheers Spirits Tasting: The Wonder of White Rum Dry, lighter-bodied rums perfect for cocktails or on their own By Tony Abou-Ganim 4 First Sip 6 Drink Culture 14 Drinks 16 Scene: Lure An Atlanta fish house with an eclectic beverage program By Kelly A. Magyarics 20 Legal Matters: Burn Notice 49 Why operators should steer clear of the flaming-drink trend By David T. Denney 22 California Wine Central: Napa and Sonoma California's top wine regions still reign By Liza B. Zimmerman 54 B2B: Shaken and Stirred Clearing up the confusion on when to do what By John Fischer 46 14 MARCH 2013 | 3

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