Issue link: http://read.dmtmag.com/i/114548
New & Improved ("Overwhelming Your Customers With The Wow Factor" continued from page 24) All things proactive. I never have to worry about servicing my car. Hendrick Lexus calls me when it's time. I never have to worry about servicing my copy machine. Technocom just shows up. Dr. Menaker tells me when it's time to have my teeth cleaned and Signature Healthcare tells me when it's time for my yearly physical. Maybe that's why I've been a loyal customer for the past 10 years or more to each of these companies, price notwithstanding. What's Wow to me? In case it's not abundantly clear, let me give you a few more examples that you can parlay into the dealer universe in which you live: n It's being at an event in Wichita, Kan., and having my hometown "Philadelphia Daily News" slid under my door in the morning. Wow! n It's having a flat tire and Hendrick Lexus driving to my home, fixing the tire, and refusing to charge me. Wow! n It's going to my hotel room and instead of the traditional bowl of fruit, finding an autographed baseball – signed by the staff of the hotel. Wow! Wow is wonderful original work that leads to W-O-M (word-of mouth advertising) – for years. n Jeffrey Gitomer is the author of The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at www.trainone.com. He can be reached at 704-333-1112 or salesman@gitomer.com Coming to World of Asphalt STRIKER HYDRAULIC BREAKERS America, INC 3900 Ben Hur Ave # 3 Willoughby, Ohio 44094 Office: 440-954-9923 Fax: 440-954-9929 Toll Free: 1-877-954-9923 For more information: WWW.toku.america.com Presents their new TNB series hydraulic breakers; Striker Hydraulic Breakers has a complete product offering of 17 breakers ranging from 100 Ft./lb. class breaker to a 12,000 Ft./lb. class breaker. The TNB Series breakers are ideally suited for applications from primary/ secondary breaker, road and bridge construction, airport construction, demolition, mining, quarry, rental, landscaping and recycling. Striker Hydraulic breakers (1) or (3)year warranty allows you, the customer more "up-time" and controls your cost of operation while maintaining maximum performance. Untitled-1 1 Design Focuses on Performance in New Volvo P7000 Series Paver One of the many "green products" to be displayed at the 2013 World of Asphalt is the new 10-foot P7000 series asphalt paver from Volvo. The P7000 uses a Volvo Tier-4 certified engine featuring low operating noise levels. The machine has improved visibility and several standard features not found on other pavers, as well as enhanced ride-ability, smoothness and density. With a new design focusing on performance and operator comfort, the P7000 has improved overall reliability, durability and serviceability in addition to performance enhancements, which focus on smooth and consistent delivery of all HMA mixes. For more information visit www.volvoce.com Visit Booth 903 LeeBoy's New Legend 815 Heavy Duty Electric Screed LeeBoy will introduce its Legend 815 Heavy Duty Electric Screed option for its 8515 and 8510 paver models at the 2013 World of Asphalt. The 815HD features a power crown, structure, slide bracings, cylinders, extensions; fiber bushings, chrome rods, wear plates; bullnose, flight screws and heating system. The machine also has V grove slides, locking bars, easy removable access covers and an adjustable screed pre strike off. 12/19/2012 9:58:23 AM For more information visit www.leeboy.com Visit Booth 2435 62 | www.cedmag.com | Construction Equipment Distribution | March 2013 22_WOW_feature_N&I_index_KP.indd 62 2/27/13 2:40 PM