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Groundwork Officers Chairman Chris Pera Eastern HighReach Company, Inc. Horsham, Pa. Vice Chairman A. Roy Kern Equipment Corporation of America Coraopolis, Pa. President Bob Henderson The AED Foundation Oak Brook, Ill. John Crum Treasurer Wells Fargo Equipment Finance, Inc. Pittsburgh, Pa. Immediate Past Chairman Walter Berry Berry Companies, Inc. Wichita, Kan. AED Board Representative Whit Perryman Vermeer Equipment of Texas Irving, Texas Executive Director Steve Johnson The AED Foundation Oak Brook Ill. Directors Gary Bridwell Ditch Witch of Oklahoma Edmond, Okla. Mike Festing-Smith NORTRAX, Inc. Tampa, Fla. Mike Hayes Komatsu America Corporation Rolling Meadows, Ill. Timothy Kramer Kramer Ltd. Regina, SK Dr. Wayne Longbrake Former Dean, Penn. College of Technology Williamsport, Pa. Sonja Metzler Ohio CAT Broadview Heights, Ohio Kenneth Silverman Volvo Construction Equipment Shippensburg, PA Mark teel Caterpillar, Inc. Peoria, Ill. Keith Tippett Kirby-Smith Machinery, Inc. Oklahoma City, Okla. Minnesota School is Latest to Earn AED Accreditation Local dealer support and achievement of rigorous standards bring another quality diesel program into the ranks of colleges producing high-quality techs for dealers. The AED Foundation congratulates the Diesel Mechanics program at Alexandria Technical & Community College in Alexandria, Minn., which recently received AED accreditation. Faculty and staff worked hard to achieve this industry distinction, and The Foundation is proud to be affiliated with this fine program. The college���s Diesel Mechanics program is designed to provide students with the best available diesel/equipment technology education and provide equipment dealers with well-educated, entry-level technicians. Coursework and lab experiences offer students a well-rounded curriculum from the standpoint of theory, hands-on lab work, safety and related skills. Industry partnerships also provide opportunities for scholarships and sponsorships. Alexandria Technical & Community College Equipment Program Partners in Education include Cummins NPower LLC, General Equipment & Supplies, Inc., RDO Equipment Co., Titan Machinery Inc., and Ziegler CAT Inc. AED Accreditation means the program meets rigorous technical academic program standards as defined in The AED Foundation���s ���Standards for Construction Equipment Technology.��� Developed and updated by a volunteer taskforce of AED member dealers, manufacturers and technical colleges, these standards address the needs of the equipment industry. AED Accreditation is only conferred after a rigorous application process that includes an onsite program visit from an AED evaluation team leader. Web Winners Target Customers Digitally A brand new webinar exclusively designed for AED will be presented on Tuesday, April 16 ��� mark your calendar and sign up to hear Ed Steenman and his colleague, Dave Pavlu, Ed Steenman show you how to raise the bar on your Internet marketing effectiveness in the wild cyber chase for equipment buyers and renters. Anyone involved in marketing, IT, sales and rental will benefit from this first-ever AED webinar event. ���The shopping funnel isn���t a funnel anymore, it���s a ping-pong process that���s about much more than search,��� said Steenman. In this one-hour webinar you���ll learn about: n Search Targeting, Behavior Pixel Targeting and Re-Targeting ��� what these digital tools are and how they can effectively be used to catch customers at key points in their online shopping process ��� n The expanding opportunities for video search targeting, mobile advertising and other PPC display opportunities Ed Steenman, owner of Steenman Associates near Seattle, Wash., is an internationally recognized speaker on digital media. He presented at both the 2011 and 2012 AED Executive Forums. His digital marketing co-presenter, Dave Pavlu, is the owner of Ads Up Now, a leading provider in the digital automotive marketing space. Register for this program at aedu.org or call Pat Novak at (800) 388-0650 ext. 347. 12 | www.cedmag.com | Construction Equipment Distribution | April 2013 12_groundwork_KP.indd 12 3/25/13 12:49 PM