Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/120635
Landscaping providers find the grass is greener with the Wells Fargo Outdoor Solutions program Whether their backyard is small or a couple of acres, most homeowners like to think big regarding their outdoor spaces. People want it all — lush green lawns, patios, fences, colorful landscaping. But sometimes the cost of the entire project can leave customers thinking about alternatives — like doing one small thing at a time or postponing their project. As a lawn and landscape professional, how do you get your customers to say "yes" to everything — and be ready to start now? Creating a win-win situation It can start with the right kind of financing options for your customers and the Wells Fargo Outdoor Solutions program offers a variety of promotions to fit their needs. Customers are often happy to have the option to finance all or part of their projects when the payments are easy and fit within their budget. Matthew Shephard of Pacific Outdoor Living, a landscaping business in Southern California, says that the Wells Fargo Outdoor Solutions program has "given us a tool to 'fast track' some projects. The financing options that we can offer with Wells Fargo make it possible for [some] clients to start now as opposed to later." And, citing today's economy as a barrier to many sales, Julie Burns of Hawkeye Landscaping Inc. says, "Wells Fargo Outdoor Solutions has been a great option for our customers during this economic time." Easy to enroll, instant competitive advantage A definite bonus for merchants is that the enrollment process is simple, and there are no program enrollment fees. Even moving from another program is quick, easy, and painless. Says Kevin Prefontaine of Family Leisure, "The transition to the new Wells Fargo Outdoor Solutions program was an easy one, and we are now enjoying the lower rates with a few of the finance promotions." Once you've signed onto the program, you're on your way to having a distinct competitive advantage, with: • Strong approval rates • Credit limits that make bigger projects possible • A way to build brand awareness and bring customers back for repeat purchases As Matthew Shephard commented, "The program has helped our business compete equally in the marketplace with other contractors offering easy financing to attract business." Easy applications and quick credit decisions The Wells Fargo Outdoor Solutions program offers merchants three ways to submit applications for processing: • Through the Wells Fargo Internet Processing System • Via direct connection through major retailer software packages • Using the automated phone system Dedicated program support Merchants who choose the Wells Fargo Outdoor Solutions program for the increased sales and profits are often surprised and delighted at the ongoing, dedicated customer support they get from their representatives. This includes phone calls to alert merchants about upcoming specials and quick responses to voicemails and emails. Julie Burns of Hawkeye Landscaping says, "The simple application process is the number one reason our sales team loves to promote the program. The second reason is great customer service by the Wells Fargo Team." Kevin Prefontaine of Family Leisure sums up his experience by saying, "I'd recommend this program to all of your Wells Fargo clients that are in our industry or one similar to ours." Most credit decisions are processed within seconds. Strong approvals lead to increased sales and tickets With its good approval rates, merchants all over the country are sold on the program. Annette Sterbinszky of Gary Pools & Service, Inc. said: "We love the quick responses for credit decisions and the number of approvals that we get. This in turn means increased sales!" Michele Leary notes that "Wells Fargo has already approved in two months, half of the business that we did all year, last year." Leary adds, "You can enjoy greater sales volume when the customers don't have to come up with all of the money up front." 1234 GOOD THRU Find out more today To learn how the Wells Fargo Outdoor Solutions program can help build your lawn and landscaping business, call us or visit us online today. 1-866-840-9445 Monday through Friday, from 8:00 a.m. to 6:00 p.m. Central Time wellsfargo.com/retailservices © 2012 Wells Fargo Retail Services. All rights reserved. Wells Fargo Retail Services is a division of Wells Fargo Financial National Bank. ECG-742648 1112 742648 WF Outdoor Solutions Ad.indd 2 12/6/12 9:45 AM 0413_SafetyWatch_singlePages.indd 4 3/28/13 1:19 PM