Vineyard & Winery Management

May/June 2013

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The portraits on the Francis Coppola Reserve labels represent the distinctive personalities of the Sonoma County vineyards from which the wines are made. AND THE ART OF PACKAGING BY TINA CAPUTO EDITOR-IN-CHIEF Film director's vision brings creativity and meaning to the company's wines hey say every wine needs to have a story, and no one knows the power of great storytelling better than film-director-turned-vintner Francis Ford Coppola. Each of the wines produced by Francis Ford Coppola Winery in northern Sonoma County is packaged not only with visual appeal in mind, but also with a compelling story behind the package. 46 V I N E YARD & WINERY MANAGEMENT | May - June 2013 "Our packaging starts with our owner," said Corey Beck, director of winemaking at Francis Ford Coppola Winery. "It comes from things that are meaningful to him – a story, some historical reference, whatever it may be. Francis is very visual, as you can imagine from his movies and cinematography, but I think that just as important as the visual aspect is the meaning and the story behind it." w w w. v w m m e d i a . c o m

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