Issue link: http://read.dmtmag.com/i/1268627
I DA U N I V E R S A L J u l y -Au g u s t 2 0 2 0 49 Robert W. McIntyre is now affi liated with Dinn Hochman and Potter, LLC, a law fi rm dedicated to representing and supporting businesses in successfully navigating advisement, litigation, and intellectual property matters worldwide. Bob can be contacted at rmcintyre@dhplaw. com or 01.440.466.1100 When you are ready to place your order for an ad in the Universal, write: info@idaparts.org or call: (972)-241-1124. As an IDA member, you can now upload your advertisement or logo on your member profi le at www.idaparts.org. For non-member rates please contact IDA. ADVERTISE IN THE IDA UNIVERSAL MAGAZINE MATERIAL SPECIFICATIONS Full Page 7.5" x 10" Half Page 7.5" x 5" 1/4 Page 3.675" x 5" DOUBLE PAGE SPREADS There is a gutter of 1 inch (1/2" on either side of the center) that will be dead space. Please use only a color or background photo in that area of the art so no live copy will be lost due to binding. GRAPHIC FILE FORMATS CMYK or grayscale. TIFs, PDFs (as indicated below). No JPEGs please. When scanning pictures: Please scan photos to the size that will be used in the ad. Color = 300 dpi. Black and White = 300 dpi. PDFs: Set to the following requirements: Adobe Acrobat Distiller ver- sion 4.0 or higher. Resolution at 300 dpi. Press Quality. Compress text and line art. Embed all fonts. DIGITAL AD REQUIREMENTS Our printer uses only CMYK colors. Avoid using Pantone colors. Use the CMYK mix for any Pantone color. DEADLINES FOR SUBMISSION January/February - December 15 March/April - February 15 May/June - April 15 July/August - June 15 November/December - October 15 10% Discount for COLOR 5 issues paid in advance Full Page $815 $733 x 5 = $3,665 Half Page $609 $548 x 5 = $2,740 1/4 Page $407 $366 x 5 = $1,830 TWO COLOR Full Page $545 $490 x 5 = $2,450 Half Page $404 $363 x 5 = $1,815 1/4 Page $265 $238 x 5 = $1,190 BLACK & WHITE Full Page $485 $436 x 5 = $2,180 Half Page $365 $328 x 5 = $1,640 1/4 Page $245 $220 x 5 = $1,100 utter lack of strictly enforced national standards in the U.S. alone has caused thousands of needless deaths. Arguments of nebulous rights to freedom of expression are both nonsen- sical and dangerous. Standards are, in many instances, mission and safety critical. Headlights on cars are mandatory and standard- ized; so are brakes. To not have them or not use them is a criminal off ense. Why? ink about it for a minute. How many people would be killed in the fi rst month if headlights, brakes, and their use were not mandatory? It would not even be safe to walk on the sidewalk, and driving would be Russian roulette on wheels. We are not exercising any freedom of expression at 80 mph at night without headlights or brakes. Simply put, our freedom of expres- sion is constitutionally limited to not killing other people by doing so. Business and econo- mies will recover, but only if people don't needlessly die. Stay the hard course and stay around for the next conven- tion. ere is no alternative. ●