Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/128596
Advertorial HEINEKEN STAR BOTTLE FYI New Bottle, Same Recipe Enjoyed Around the World since 1886 For the first time in almost two decades, Heineken, the world's leading premium beer brand is taking a huge step forward with new, innovative packaging on all Heineken and Heineken Light primary and secondary packaging. Heineken's Star Bottle is a more modern take on its iconic green bottle that reinforces the brand's upscale status and sets it apart as being the innovative and relevant choice for today's consumers. The new look and feel of the revolutionary Star Bottle adds a progressive appeal to consumers' sense of sight, touch and taste. • The Shoulder: Strong shoulders gives the bottle an air of masculinity and pride • The Neck: A taller slimmer neck with vertical branding elongates the bottle and gives it a more modern and premium look • The Cap: Features the world-renowned Red Star symbolizing Heineken's strong heritage • The Feel: Inspired by Heineken's iconic racetrack label, new curved embossment and thumb groove improves grip and encourages holding the bottle at a lower point to keep the beer colder Consumers agree! In a series of extensive research studies, loyalists and occasional drinkers alike preferred Heineken's new Star Bottle1. The Star Bottle, along with the redesigned high impact and modern graphics on all secondary packaging will translate to increased sales from the shelf, cold box and off display. Look for Heineken's unprecedented TV, digital and out-of-home media support, retail and on-premise programming and extensive event activation to support the launch of the Star Bottle, and get on board to increase your sales and profits of the No. 1 selling Upscale European import, Heineken Lager. 1 PBS Packaging Evaluation, "Heineken Structure Redesign," prepared for Heineken. September 2011. Casa Cuervo, S.A. de C.V. announced that Proximo will take control of the U.S. distribution of the Jose Cuervo Tequila brand starting July 1, 2013 [See Tequila story in this issue, page 37, for full details].... Constellation Brands, Anheuser-Busch InBev and Grupo Modelo have reached a final agreement with the U.S. Department of Justice on the terms of a settlement of the Department of Justice's litigation challenging AB InBev's proposed acquisition of the remaining stake in Grupo Modelo that it does not already own. Constellation will become a fully independent beer competitor in the U.S. with rights for the Modelo brands currently sold by Crown and control of distribution, marketing, promotion and pricing…. Pernod Ricard's Pro Pernod Ricard USA has launched Bev Source online tool. Pro Bev Source, an online destination designed to help distributors, retailers and on-premise operators find information about wine and spirits online. Part of the newly redesigned Pernod-Ricard-USA.com website, the new portal contains product information, images, sales and promotional materials and access to the Pernod Ricard drinks database, which contains more than 1,000 drink recipes…. Jagermeister recently announced a new social responsibility campaign called "A Brother in Your Corner," which the company launched with boxing trainer Freddie Roach. The competition, which asks consumers to share stories of how they live by the "Jager Code," offers the winners each week a trip to Las Vegas with three friends where they'll receive training from Roach, boxing tickets and VIP access to the boxing event's parties. The contest is being promoted at www.jagercode.com and on the Jagermeister Facebook page….Hundreds of wine and spirits industry members will honor Robert Furniss-Roe, president of Bacardi U.S.A., Inc., with the Samuel Bronfman Memorial Award at UJA-Federation of New York's Wine & Spirits Division Reception at The Pierre in New York City. Furniss-Roe is being honored for his achievements as a businessman and his outstanding generosity in the philanthropic world…. Tom Looney has been named president at DiageoGuinness USA….William Grant & Sons named Jonathan Yusen as Managing Director and President USA. Yusen assumes leadership of the U.S. business from Simon Hunt, who was recently promoted to the newly created global executive role of Chief Commercial Officer based at the Company's U.K. headquarters….Sidney Frank Importing Co. appointed Mike Glennon as vice president of National Off-Premise Chain Sales, overseeing the company's business at super stores, clubs, supermarkets, drug and convenience stores…. Precept Wine named Kirk Brewer as chief sales officer, spearheading sales, logistics and shipping. The company also appointed Alexandra Evans to chief marketing officer…. Viña Perez Cruz, a family-owned producer of 100% estate-bottled red wines from the Maipo Alto Valley region of Chile, appointed Paul Hobbs Imports as its U.S. importer…. After recently introducing of Yellow Tail Sangria, Deutsch Family Wine & Spirits has acquired Eppa SuperFruit Sangria from Miami-based Eppa Wine Company. Eppa is the world's first premium sangria made with organic grapes and superfruit juices.