Consumer trends
in outdoor power equipment
I
n an annual survey conducted
in December 2012 of
nearly 4,000 outdoor power
equipment buyers, Briggs &
Stratton Corporation released
findings April 19 that provide a
peek into what consumers look
for in lawn and garden products.
From engine and desired features,
to preference for products made
in the United States, as well as
key learnings related to ethanol,
results will help inform dealers of
how to better educate and service
customers based on their shopping
preferences and overall needs.
Preferred features:
Walk and ride mowers
Consumers agreed — easystarting and durable/long-lasting
— are the top two most critical
features to look for when shopping
for a walk or ride mower. With
walk mowers especially, 72 percent
of buyers look for easy-starting
options. And with ride mowers,
80 percent of individuals want a
product that's built to last. Also
high up on the check list — an
easy-to-maintain engine.
Thoughts on:
Fuel stabilizers and ethanol
Results indicate that more
engaged consumers, those with
more experience using and buying
outdoor power equipment, agree it
is important to protect their engine
with a fuel treatment and stabilizer
in order to prevent engine
damage from ethanol-blended
As "Economic Nationalism" continues to gain momentum among
American consumers, it is no surprise this buying preference
has penetrated the outdoor power equipment industry.
Infographics courtesy of Briggs & Stratton Corporation's Consumer Engine division
OUTDOOR POWER EQUIPMENT
MAY 2013
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