Issue link: http://read.dmtmag.com/i/134956
Product Support Chris Carmolingo Takes the Helm at Trico Lift In late April, Trico Lift announced that Chris Carmolingo, an 18-year veteran of the company, would be the next CEO and president, replacing Ken Pusttizzi, the company co-founder and former president, who announced his retirement earlier this year. Carmolingo recently served as chief operating officer leading the daily management of the company's eight branch locations covering the Northeast, Mid-Atlantic and Gulf Coast regions. In 1998, he was named vice president of Sales and Marketing and was instrumental in the company's significant growth throughout the next decade. He advanced to COO of Trico Lift in 2011 to accelerate the company's growth and further develop and strengthen its operations and customer service objectives. In the announcement of his appointment, Pustizzi commended Carmolingo for his most recent accomplishments: "Under Chris' leadership as chief operating officer, the company has achieved efficiencies and performance consistencies in virtually every business function." One advantage of working on the same types of machines day in and day out is that mechanics get very good at diagnosing and fixing aerial lifts. "We offer our customers the same depth of equipment maintenance and expertise that we require for our own fleet," said Carmolingo. "We have factory-trained mechanics who work on this equipment five or six days a week. A customer might have one piece of aerial equipment. I find it difficult to believe that their maintenance personnel could service it cheaper. Even if they did know what to do, would they be tooled to do it efficiently?" In other words, Carmolingo says, customers save money by farming out service work to Trico Lift. He strongly believes that competitors supporting multiple product lines just can't provide the same level of expertise as Trico Lift. "I can't emphasize enough that our only business is aerial lift equipment – that is all we do." Trico's results indicate that customers are buying into the idea. n Joanne Costin is a freelance writer and marketing consultant focusing on the construction industry. She can be reached at (847) 358-1413 or jcostin@costincustom.com. June 2013 | Construction Equipment Distribution | www.cedmag.com | 39 36_Trico_Feature_KP.indd 39 5/31/13 12:58 PM