Issue link: http://read.dmtmag.com/i/138003
Big Table Farm's hand-drawn labels have an eyecatching artisan quality that reflects the owners' approach to winemaking. Series Hit Artfully designed labels tell the stories of individual wines BY JENNIFER n today's fine-wine industry, individuality is as critical to success as climate and soil. With that in mind, a number of wineries around the globe have turned to original artist-driven label series to express their unique personalities. While traditional wine labels feature a single image for all of the wines in the line, series labels present a different image for each wine, with a common design theme to tie them together. Like the wines themselves, these labels are often a labor of love that speaks to the passion in the bottle. Here are four distinct brands from four breakaway wineries that 80 V I N E YARD & WINERY MANAGEMENT | STRAILEY are taking a refreshingly creative approach to label design. BIG TABLE FARM, GASTON, ORE. Annual production: 2,100 cases Wine price range: $24-$48 Printmaker: Emily Johnson, EMprint Press, Portland, Ore. If it were easy, it wouldn't interest Clare Carver and her husband, winemaker Brian Marcy, co-owners of Big Table Farm. The couple does it all – from managing and making wines from their 70-acre property to farming, butchering, mushroom foraging and hand-designing labels for their wines. July - Aug 2013 AT A GLANCE + Individuality is the key to success in the wine industry. + Labels can help express that individuality. + Series labels involve having a distinctive image for each wine. + The labels cost more to produce, but can pay dividends in consumer appeal. w w w. v w m m e d i a . c o m