Aggregates Manager Digital Magazine
Issue link: http://read.dmtmag.com/i/140126
COMMUNITY RELATIONS 101 • 22 two secret weapons: technology and interns. "I try to have people opt into my email database so I'm able to build it year over year," he says. Severson uses a combination of U.S. mail, email, and website posts to promote events. "With social media now, I usually tweet it and post it to Facebook," he adds. "I'm a one-man band, so there's only so much you can do. You have to decide the appropriate channel." One particularly valuable resource is the intern base. "I've had remarkable success with a couple of really bright interns; they eat, sleep, and drink this stuff," he says. "They get field credit, and it doesn't cost me a thing." The bottom line High school students from San Benito and Santa Cruz County high schools visit Regardless of the type of activity an operator hosts or the bud- Graniterock to participate in an Annual Construction Career Day where they visit stations staffed by employees and learn about career options. Here, Jason get that it spends, the most important element is to become Sanchez, an account manager, talks to the group. an active, contributing member of the community. Sincerity counts for a lot when it comes to community perception. "You have to live and breathe the communities in which we work can answer all of the hard questions, such as those regarding and grow," Severson says. trucks, noise, and dust, but positive community sentiment When an operator is embedded within the community, often influences the final decision. "They know in their heart neighbors and officials are more likely to respond favorably to of hearts — both the people who work for your company and a request for a new permit, site expansion, or other business those who live around it — that you are providing as much as need. Severson notes that during such efforts, the operator you are asking for." AM Text INFO to 205-289-3782 or visit www.aggman.com/info TrailKing_BR0912.indd 1 Graniterock_AGRM0613.indd 22 8/27/12 12:24 PM 5/19/13 12:32 PM