Cheers

Cheers July/August 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Mixers Get A Refresh Tonics, sodas and other cocktail accompaniments get the craft treatment By Kelly A. Magyarics J ust as the right choice of spirits can make a cocktail shine, a well-crafted mixer can make it soar. A variety of high-quality mixers, including small-batch tonics and artisanal sodas, are bubbling up behind bars. Mixologists are also concocting house-made, bottled cocktails uncapped tableside—fresh, ready-to-serve libations that have guests thirsting for more. Liquid purveyors and operators with a fancy for fizz show how to add sparkle to drinks programs. A TONIC FOR WHAT AILS YOU Bars in Spain typically offer five, six or more types of tonic on the menu—along with an impressive selection of gins to match each one. Though you'd be hard-pressed to see that many choices in most American venues, bars here have recognized the importance of quality mixers to pour over ice and a guest's botanical-based clear spirit of choice. Newer brands like Fever Tree and Q Tonic are made with cane sugar and all natural ingredients, which helps elevate the gin or vodka mixing experience. Tonics are also getting fancier and flavored: Fever Tree, for instance, offers a Mediterranean tonic with ingredients including lemon, mandarin and rosemary, and a Naturally Light Indian Tonic Water, with 45% fewer calories than its standard tonic. The tonic trend today is leaning towards syrup concentrates, to which bartenders add soda water and a spirit. Tomr's Tonic is crafted from all organic ingredients, and sold in 200-ml. bottles for around $9 retail price. Since each drink typically requires ¾ oz. to 1 oz. of syrup, each bottle yields seven to ten cocktails. "It adds balance and texture to a drink—tonic water can be abrasive," says Tom Richter, owner/creator, formulist and chief bottle washer of Tomr's Tonic. "Most people say 'I thought I hated gin and tonic, but I guess I just hated the tonic!'" Rather than the clear elixir with which people are familiar, Tomr's Tonic has an amber hue, which requires a little education for guests. Richter explains that it gets its color from the bark of the cinchona tree—the original source of tonic's ubiquitous bitter flavor—as well as from organic cane juice sugar. There are several benefits to using tonic in a concentrated form. "You can regulate the concentration as you like, and it can also be used as a cocktail ingredient," says Richter. Bartenders at www.cheersonline.com The Ginger Zest Brewtail, from Dress The Drink, made with the culinary and mixology garnish company's Lemon Zest Twist and Ginger Lemon Blend mixed with simple golden syrup and lager beer.

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