StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: http://read.dmtmag.com/i/143163
D A T E L I N E Business Briefs The New Hampshire Liquor Commission (NHLC) launched its second year of a exciting summer marketing campaign that delivers valuable savings, prizes and an enjoyable experience directly to New Hampshire visitors and residents. The New Hampshire Liquor & Wine Outlets' Summer Fun Tour deploys a branded vehicle and "summer fun teams" at key locations around the state to encourage visitors and residents to shop at New Hampshire Liquor and Wine Outlets and enter to win a number of great prizes. Prizes include a Harley-Davidson Sportster, a trip to Puerto Rico and a VIP tour of the Bacardi Rum Factory, an all-expense paid trip to Sonoma to tour the Coppola Winery, an ultimate golfers' experience at the Deutsche Bank Classic at TPC Boston, and a rest and recreation package at the Omni Mount Washington Resort. The Summer Fun Tour is sponsored by Bacardi & Company Limited and Horizon Beverage Company. Consumers can also obtain valuable New Hampshire Liquor & Wine Outlet coupons, receive free Summer Fun gear and enter to win fantastic prizes at events throughout the state at locations like Bank of New Hampshire Pavilion at Meadowbrook, Hampton Beach Casino Ballroom, the NASCAR Sprint Cup Series New Hampshire 300 at New Hampshire Motor Speedway and festivals like Newmarket Olde Home Day and Oyster Festival, and the Hampton Beach Seafood Festival. Additionally, numerous events are scheduled for New Hampshire Liquor & Wine Outlets and dozens of bars and restaurants….Diageo chief operating B R A N D A Room at Fort Knox officer Ivan Menezes has replaced chief executive Paul Walsh, effective July 1. Walsh retired after leading the firm for 13 years….The Stoli Group USA appointed Lori Tieszen as vice president of marketing for its U.S. operations. The appointment follows the decision by SPI Group to establish Stoli Group USA to manage its portfolio of brands directly, throughout the U.S. and Canada, starting on January 1, 2014…. Palm Bay has been appointed the exclusive national importer for Pere Ventura Cava….The Wine Institute, the public policy advocacy association representing 1,000 California wineries, announced the election of its 2013-2014 Board Chairman, Chris Fehrnstrom, chief marketing officer, Constellation Brands Wine & Spirits Division. Other board officers elected included: Carolyn Wente of Wente Family Estates in Livermore, first vice chairman; Greg Coleman of E. & J. Gallo Winery in Modesto, second vice chairman; Margie Healy of Korbel Champagne Cellars in Guerneville, treasurer; and Steve Lohr of J. Lohr Vineyards & Wines in San Jose, secretary. Robert P. (Bobby) Koch remains president and CEO of Wine Institute….Jägermeister is promoting a partnership with celebrity chef and TV judge Chris Santos featuring tasting events, Jägermeister-infused summer BBQ recipes and a competition to honor barbecue enthusiasts across the nation. The brand is sponsoring a "Charred, Earn Your Place at the Pit" BBQ competition, a search for the best grill recipes incorporating Jägermeister…. Frederick Wildman and Sons named Martin Sinkoff as director of marketing, heading a group of four brand managers covering the entire Wildman portfolio. S P O T L I G H T T he Woodford Reserve Room celebrated its grand opening in May, in the Saber and Quill Club at the famous Fort Knox, in Lexington, KY. The special reception highlighted the superpremium bourbon from Brown-Forman. "Even though Fort Knox is an Army installation, we really consider ourselves part of the community and the Commonwealth," said Fort Knox Garrison Commander Colonel Bruce Jenkins. "It's an honor to have an important piece of Kentucky heritage - bourbon - showcased here on the installation." The room reflects Woodford Reserve's image with copper walls, barrels around and above the bar, and images from the distillery. A limited number of engraved Woodford Reserve bottles were sold to the first 100 guests, with the proceeds going to the Army Emergency Relief Fund, which aids active duty soldiers in need of financial assistance. "Over the past 20 years, Brown-Forman has supported our troops and developed a strong partnership with Fort Knox, which makes The Woodford Reserve Room an ideal and appropriate addition to the army base," said Joe Bollinger, Brown-Forman's Director of Military and Transportation. TY KU and Hip Hop T Y KU Sake & Spirits co-owner CeeLo Green celebrated his birthday on May 30, as well as his reunion with legendary hip hop group, Goodie Mob, with a listening session for Age Against the Machine, the forthcoming album launch, in New York City. The event was sponsored by TY KU, and ended with CeeLo being presented with a Swarovski Encrusted TY KU Sake Black Bottle – a special, one-of-a-kind CeeLo Birthday edition that spelled out his name in red crystals. Seen here with CeeLo is TY KU Director of Marketing Tara Fougner. 6 StateWays I www.stateways.com I July/August 2013