Better Roads

August 2013

Better Roads Digital Magazine

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they would give to other school superintendents who were considering a construction project," he says. "They took a picture of each superintendent, put their advice in a small book, and handed it out." In addition to offering helpful information, "I bet everyone interviewed has that book in their office," Worth says. In another instance, a contractor vying for a controversial multifamily development surveyed the surrounding neighborhood, asking residents about their concerns, and what would make them feel better about the project. They presented the results in their proposal. "It gave the developer information it didn't previously have," Worth adds, putting their proposal on another level. "There's just no easy button," Hughes says about marketing. "You can't just do one thing and expect to grow your business. Have a long-term strategy and be patient. Things do happen over time if you are consistent with them." For further information: Want to know more about managing your business? Visit for tips, articles and infographics on a wide range of business topics. And while you're there, read last month's article on Tracking Your Business Costs. TPE_AD_1-4.pdf 1 6/24/13 Joseph Hughes Contractor Dynamics Perryn Olson The Brand Constructors Cynthia Paul FMI Michael Stark The Associated General Contractors of America Ron Worth Society of Marketing Professional Services 10:06 AM Construction University is produced by Better Roads and presented by Case Construction Equipment HTHITNNG D LIG I C E L 800.557.0098 IG BY: GOL GXL Stryker Golight/RadioRay Remote Control or Fixed Portable or Permanent Mount Tulsa Pipeline Expo is a three-day event showcasing Oklahoma's energy industry, providing opportunities to network with suppliers, businesses, potential clients & customers. The Expo includes a trade show, development training, expert industry speakers, job fair, silent auction & benefit dinner with keynote speaker Mike Huckabee, golf scramble and networking functions. Durable...Versatile...Powerful... GUARANTEED Please contact us at; 918.591.3885 or 877-300.4852 with any questions regarding registration, sponsor and exhibitor opportunities. Patent # - 5,673,989 & 5,490,046 - Other patents pending Text INFO to 205-289-3789 or visit Text INFO to 205-289-3789 or visit Better Roads August 2013 29 Untitled-14 1 ConstructionU_BR0813.indd 29 6/26/13 8:59 AM 8/1/13 9:21 AM

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