they would give to other school
superintendents who were considering a construction project," he
says. "They took a picture of each
superintendent, put their advice
in a small book, and handed it
out." In addition to offering helpful information, "I bet everyone
interviewed has that book in their
office," Worth says.
In another instance, a contractor
vying for a controversial multifamily development surveyed the
surrounding neighborhood, asking
residents about their concerns, and
what would make them feel better
about the project. They presented
the results in their proposal. "It
gave the developer information
it didn't previously have," Worth
adds, putting their proposal on
another level.
"There's just no easy button,"
Hughes says about marketing.
"You can't just do one thing and
expect to grow your business.
Have a long-term strategy and be
patient. Things do happen over
time if you are consistent with
them."
For further information:
Want to know more
about managing your business?
Visit
theconstructionuniversity.com
for tips, articles and
infographics on a wide
range of business topics.
And while you're there,
read last month's article on
Tracking Your Business Costs.
TPE_AD_1-4.pdf
1
6/24/13
Joseph Hughes
Contractor Dynamics
www.contractordynamics.com
Perryn Olson
The Brand Constructors
p@brandconstructors.com
Cynthia Paul
FMI
cpaul@fminet.com
Michael Stark
The Associated General
Contractors of America
starkm@agc.org
Ron Worth
Society of Marketing
Professional Services
ron@smps.org
10:06 AM
Construction University is produced by Better Roads and presented by Case Construction Equipment
HTHITNNG
D LIG I C
E
L
800.557.0098
www.golight.com
IG
BY: GOL
GXL
Stryker
Golight/RadioRay
Remote Control or Fixed
Portable or Permanent Mount
Tulsa Pipeline Expo is a three-day event showcasing
Oklahoma's energy industry, providing opportunities to
network with suppliers, businesses, potential clients &
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training, expert industry speakers, job fair, silent auction
& benefit dinner with keynote speaker Mike Huckabee,
golf scramble and networking functions.
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regarding registration, sponsor and exhibitor opportunities.
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Text INFO to 205-289-3789 or visit www.betterroads.com/info
Text INFO to 205-289-3789 or visit www.betterroads.com/info
Better Roads August 2013 29
Untitled-14 1
ConstructionU_BR0813.indd 29
6/26/13 8:59 AM
8/1/13 9:21 AM
