Vineyard & Winery Management

September/October 2013

Issue link: http://read.dmtmag.com/i/155925

Contents of this Issue

Navigation

Page 77 of 107

BY SUSAN G. HAUSER Telemarketing and Social Media Compliance Navigating the changing landscape of state and federal regulations ark Parton could hardly believe it. A telemarketer had just interrupted a peaceful evening in Parton's Chicago home, and he was delighted. The call was from one of several California wineries he had visited on a recent vacation – one whose wine club he had joined. In a flash, Parton went from feeling a "They like me! They really like me!" euphoria, to wondering why his other wine clubs hadn't called, to realizing he was in a perfect position to grasp a business opportunity. With several years' experience running Chicago call centers that sold office supplies and other products, he now embraced the once-incredible notion that customers he dialed would actually welcome his call. Parton and his wife, Nancy, promptly moved to California. They founded Call for Wine in Oakland in 2002, and are soon to open a second branch in Napa. Over the years, they've been joined by a handful of other wine-specific California call 78 V I N E YARD & WINERY MANAGEMENT | Sept - Oct 2013 centers, including Chatterbox Wine Marketing, VinoPRO (formerly Provino), VinterActive and Wine Leverage. Reportedly, there is plenty of business to go around, with a few of the firms now lining up winery clients in Oregon and Washington. As the word spreads that consumers apparently love talking AT A GLANCE + Although wine telemarketing calls are typically welcomed more than other sales calls, wineries must follow compliance regulations. + There are state and federal laws that regulate telemarketing and social media. + Violating the Do Not Call (DNC) registry can result in hefty fines. + An Existing Business Rela- tionship can supersede the DNC list. w w w. v w m m e d i a . c o m

Articles in this issue

Links on this page

Archives of this issue

view archives of Vineyard & Winery Management - September/October 2013