Aggregates Manager

September 2013

Aggregates Manager Digital Magazine

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Page 48 of 86

T:2.25" SHOPTALK Better Business with Mobil Delvac™ By Steve Temple Making the most of your website SEASONAL WORK AND PREVENTIVE MAINTENANCE E ven though "making hay while the sun shines" is an old-English expression about farming, it certainly applies as well to making the most of all types of seasonal work. The thing is, you might need to make a few changes in your pickup's maintenance to take full advantage of good weather in certain areas. For instance, work-truck owners in Alberta, Canada, have to endure wide ranges of temperatures, from as cold as -60 degrees F in winter to 100 degrees in summer. While that's an extreme example, it's one that could also apply to areas of the lower 48, especially at higher altitudes. In the Great White North, during the bitter, cold months, it's good to use 0W-40 to ensure easy startup. When changing engine oil for the summer months, don't forget to refresh your truck's lubrication. As pointed out by our contacts at Shell Lubricants (, good grease (such as calcium-based Shell Gadus S3 A1000XD 2) provides resistance to water washout, along with oil separation and softening due to mechanical action. Keep in mind that a lubricant must be usable at the operating and ambient temperatures in which your truck operates. Components that typically require greasing include wheel bearings, kingpins, tie rods, Now that you have your own website, what kind of information should you include? "Small business owners should include several key items on their website, such as general company information and services provided," says Michael Newman, Director of Digital Services for Randall-Reilly, Construction Media. "A portfolio that shows some of your past client work, complete with before and after photos, really goes a long way." Aside from letting photos of your work speak for themselves, you should mention past awards or accolades you've received, and any organizations your business is a part of or supports. Finally, be sure that contact information is prominently featured throughout, and include the ability to request a quote online. Check back next issue for other helpful tips. For more information on how using Mobil Delvac heavy-duty diesel engine oil can help your business, call 1-800-MOBIL-25 or visit ADVERTISEMENT Text INFO to 205-289-3781 or visit Untitled-9 1 PROPICKUP 11 7/8/13 This advertisement was prepared by BBDO New York PP0813_Shop Talk.indd 11 CLIENT: PRODUCT: T:9.5" ©2013 Exxon Mobil Corporation. Mobil and Mobil Delvac are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries. In the last issue of Pro Pickup, we shared tips to help establish an online presence that allows current and potential customers to learn more about your business. ExxonMobil Lubricants Pro Pick Up Advertorial - July 4:32 PM Filename: P35765_EML_A Proof #: 1 Path: Studio:Volumes:Studio:MECHANIC 7/12/13 8:50 AM Mechanicals:P35765_EML_A01_V1.indd 

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