Issue link: http://read.dmtmag.com/i/165243
Officers Chairman Chris Pera Eastern HighReach Company, Inc. Horsham, Pa. Vice Chairman A. Roy Kern Equipment Corporation of America Coraopolis, Pa. President Bob Henderson The AED Foundation Oak Brook, Ill. John Crum Treasurer Wells Fargo Equipment Finance, Inc. Pittsburgh, Pa. Immediate Past Chairman Walter Berry Berry Companies, Inc. Wichita, Kan. AED Board Representative Whit Perryman Vermeer Equipment of Texas Irving, Texas Executive Director Steve Johnson The AED Foundation Oak Brook Ill. Directors Gary Bridwell Ditch Witch of Oklahoma Edmond, Okla. Mike Festing-Smith NORTRAX, Inc. Tampa, Fla. Mike Hayes Komatsu America Corporation Rolling Meadows, Ill. Timothy Kramer Kramer Ltd. Regina, SK Dr. Wayne Longbrake Former Dean, Penn. College of Technology Williamsport, Pa. Sonja Metzler Ohio CAT Broadview Heights, Ohio Kenneth Silverman Volvo Construction Equipment Shippensburg, PA Mark teel Caterpillar, Inc. Peoria, Ill. Keith Tippett Kirby-Smith Machinery, Inc. Oklahoma City, Okla. Groundwork Questions Dealers Should Ask Themselves About Rental The AED CFO/Rental Conference is a must for dealers wrestling with rental. Given marketplace uncertainty, rental seems destined to be the preferred method of acquiring equipment, for as long as most dealers are willing to forecast. It is time to learn how to manage it for profit and cash flow. As an executive, you must have a basic knowledge of the financial issues related to rental transactions to make informed decisions. With rental rates and equipment costs moving in different directions, it is difficult to maintain profitable dollar utilization. Then, there are tax issues that complicate the rental business, not to mention the potential negative cash flow resulting from unexpected tax bills. Realizing the importance of rental to AED members, we are offering a two-day seminar, the AED CFO/Rental Conference, on Oct. 10-11 in Oak Brook, Ill. This program is designed for C-level executives who need to better understand how to make rental work to produce profits, cash flow and shareholder value. Wondering if you can benefit from this conference? Ask yourself: n Have you benchmarked your rental silo against other dealers in the rental business and public rental companies? n Is your rental business adding to shareholder value? n Do you fully understand the current IRS issues regarding: passive income, LKE, and dual-use/inventory depreciation? If you answered no to any of these questions, then you need to attend this conference. Steve Pierson, owner, Selden Fox, and Ron Hodgeman, tax partner, WTP Exchange, take Steve Pierson Ron Hodgeman Phil Mause Kevin O'Brien on federal tax questions and explore what dual-use machinery means for dealers. Jim Margner, president, Tax Advisory Services, examines major state and local tax issues. Case studies help you work out your own tax scenarios. Even small financial errors can have a significant effect on cash flows. Also on the agenda is Market Analyst Eli Lustgarten of Longbow Research, who will provide a forecast for the construction equipment industry, including rental. Phil Mause from Rouse Analytics debuts at the conference with a presentation titled, "Rental Metrics Benchmarking: Compare Your Rates to the Competition." Shriram Rajagopal of e-Emphasys will provide a hands-on look at how technology can help dealers manage the rental business, while Kevin O'Brien from EPG shows dealers how extended warranty works to manage rental cost. Register today for the AED CFO/Rental Conference. The AED CFO/Rental Conference DoubleTree by Hilton Hotel Chicago - Oak Brook Oct. 10-11, 2013 | Oak Brook, Ill. $895 Members; $1,295 Nonmembers Register today at www.aedu.org/715 For more information, call or e-mail Pat Novak, 630-468-5135, pnovak@aednet.org 12 | www.cedmag.com | Construction Equipment Distribution | September 2013 12_groundwork_KP.indd 12 8/28/13 12:39 PM