T:2.25"
SHOPTALK
Better Business with Mobil Delvac™
By Steve Temple
Making the
most of your
website
SEASONAL WORK
AND PREVENTIVE
MAINTENANCE
E
ven though "making hay while the sun
shines" is an old-English expression
about farming, it certainly applies as
well to making the most of all types of seasonal work. The thing is, you might need to
make a few changes in your pickup's maintenance to take full advantage of good weather
in certain areas.
For instance, work-truck owners in Alberta,
Canada, have to endure wide ranges of
temperatures, from as cold as -60 degrees F
in winter to 100 degrees in summer. While
that's an extreme example, it's one that could
also apply to areas of the lower 48, especially
at higher altitudes. In the Great White North,
during the bitter, cold months, it's good to use
0W-40 to ensure easy startup. When changing engine oil for the summer months, don't
forget to refresh your truck's lubrication.
As pointed out by our contacts at Shell
Lubricants (www.shell.com/rotella), good
grease (such as calcium-based Shell Gadus
S3 A1000XD 2) provides resistance to water
washout, along with oil separation and softening due to mechanical action. Keep in mind
that a lubricant must be usable at the operating and ambient temperatures in which your
truck operates.
Components that typically require greasing
include wheel bearings, kingpins, tie rods,
Now that you have your own website,
what kind of information should you
include?
"Small business owners should include
several key items on their website,
such as general company information
and services provided," says Michael
Newman, Director of Digital Services for
Randall-Reilly, Construction Media. "A
portfolio that shows some of your past
client work, complete with before and
after photos, really goes a long way."
Aside from letting photos of your work
speak for themselves, you should
mention past awards or accolades
you've received, and any organizations
your business is a part of or supports.
Finally, be sure that contact information
is prominently featured throughout, and
include the ability to request a quote
online.
Check back next issue for other helpful tips.
For more information on how using
Mobil Delvac heavy-duty diesel engine
oil can help your business, call
1-800-MOBIL-25 or visit mobildelvac.com
ADVERTISEMENT
Text INFO to 205-289-3781
or visit www.ppmrequest.com
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©2013 Exxon Mobil Corporation. Mobil and Mobil Delvac are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.
In the last issue of Pro Pickup, we
shared tips to help establish an online
presence that allows current and
potential customers to learn more
about your business.
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