Beverage Dynamics

Beverage Dynamics Sept-Oct

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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BRAND SPOTLIGHT Ménage à Trois Wines Partner with STARZ énage à Trois wines has partnered with the STARZ Original Series, "The White Queen," which initially aired in August. Based on Philippa Gregory's bestselling novel series, "The White Queen" is a story of three women who vie for the English throne. "As a seductive wine, Ménage à Trois wines are a perfect fit to watch 'The White Queen' series," said Tim Peters, Ménage a Trois Marketing Director. "STARZ urges viewers of 'The White Queen' to "choose your side," and at Ménage a Trois, we offer our consumers the chance to "choose your wine," with a portfolio that now includes 11 different varietals. Besides various social media efforts, the wine brand also features a promotion that allows viewers to enter a sweepstakes for a chance to win a trip for two to Napa Valley. LIMITED-EDITION SOCO BOTTLE M S outhern Comfort has released a limited-edition football-wrapped bottle to mark its sponsorship of ESPN's Fantasy Football for the 2013 season. "We're extremely excited to release these unique football wrapped Southern Comfort bottles to kickoff the upcoming season," said Jason Kempf, Southern Comfort Brand Director. "We encourage fans to pick up a bottle to enjoy with friends during their fantasy football drafts and throughout the 2013 football season." Bottles have a suggested retail price of $16.99 and are available nationwide while supplies last, the company said. Southern Comfort is also launching the Fantasy Getaway Sweepstakes. One winner and a guest will receive a four day/three night trip to New York from Friday, January 31, 2014 to Monday, February 4, 2014, during Super Bowl week. Trinchero Family Estates has added the Taken Wine Company brands to its growing portfolio. The current releases include the halo brand 2010 Taken Red Wine, the 2011 Complicated Red Wine and the 2012 Complicated Red Wine. The 2010 Taken Red Wine is a Napa-appellated blend of cabernet (60%) and merlot (40%), and retails for $30. The 2011 Complicated Red Wine from California's Central Coast is comprised of 50% syrah, 43% grenache, 7% carignane, and retails for $20. The 2012 Complicated is 100% Sonoma Valley Chardonnay and sells for $18…. San Francisco-based importer and distiller Anchor Distilling Company inked a long-term distribution deal with Karlsson's Gold Vodka. Imported from Sweden, the handcrafted Karlsson's, made from seven heirloom potatoes, is now available nationally through Anchor…. Sky Ranch Foundation, a charitable organization established through the support of companies and organizations associated with the beverage alcohol industry, made a $12,000 grant to Peninsula Outreach American Harvest Sponsors Film Premiere A merican Harvest was the official sponsor of the premiere of "JOBS," the story of Steve Jobs and his quest for innovation, starring Ashton Kutcher, on August 13 in Los Angeles. Dos Equis and Halloween D os Equis Mexican beer is highlighting its "Masquerade" promotion that runs from September through October. The promotion features limited-edition bottles that have labels with unique codes that consumers can enter at www.DosEquis.com/ Masquerade for a chance to win a trip to its Ultimate Masquerade Party in Miami. Programs (POPS) KIDS, a nonprofit organization providing educational, financial and support services to Conductive Education centers and children with motor disabilities and their families…. Angelini Wine Imports added Burgundian winery Domaine Dublere to its portfolio of fine wines…. Vintage Wine Estates has acquired iconic Clos Pegase Winery and Vineyards…. Terlato Wines signed long-term agreement with Marco Abella to import the estate's portfolio of wines from the Priorat region of Spain to the U.S…. Gemini Spirits & Wine has been named U.S. importer of the full line of Pisco from Campo de Encanto…. Gerard (Gerry) Ruvo, chairman and ceo of Campari America, was elected chairman of the Distilled Spirits Council of the United States (DISCUS)…. Jorge Guitierrez was appointed ceo at Voli Vodka, LLC….Lisa McCann has been named marketing director for Olmeca Tequila at Pernod Ricard….Luca Marotta has been named cfo at Rémy Cointreau….Rick Scully was appointed president at Peligroso Spirits Co.… Correction: In our Craft Beer story in the July/August issue we misidentified Shock Top as being a MillerCoors beer instead of an Anheuser-Busch brand. We regret the error. 10 • Beverage Dynamics • www.beveragedynamics.com • September/October 2013

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