Good Fruit Grower

BUILDING THE BRAND TO IMPROVE THE BOTTOM LINE CINDY TISSELL Comptroller ALAN TAYLOR Marketing Director LYNNELL BRANDT President KEVIN BRANDT Vice President CRISTY WARNOCK Operation Manager JOHN REEVES General Manager THE PINK LADY® AMERICA TEAM We're now located at our new Lake Aspen address 1420 N. 16th Avenue, Yakima, WA 98902 Visit our website for more information www.pinkladyamerica.org PINK LADY® Developing and promoting the Pink Lady® brand in the USA and around the world. Pink Lady America ® LLC Call us today at 509/248-4352 • fax 509/248-4421

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• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
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• Last Bite: Fruitrivia: Test your apple knowledge