Good Fruit Grower

What Sets Sets ets OVS Apart? art? art? OPPING ERS quality screen en.tek! en tek! the t, hail ge, quality on! www.ovs.com vs. 80 0-653-2 3-2 OVS M 19658 Hwy. 99 E. Hubbard, OR (971) 216-0111 2700 St. McMin (503) 43 OVS MEDFORD OVS U Distribution Warehouse 640A Mason Way Medford, OR 97501 (541) 613-7330 Distribu 500 6th Umatilla (800) 65 www.goodfruit.com ML910-01-108190-8 OVS AURORA Good Fruit Grower OCTOBER 2013 29

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• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
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• Last Bite: Fruitrivia: Test your apple knowledge