Cheers

Cheers October 2013

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Above, Church Apperitivo's interior offsets the exposed brick of the former Pentecostal church setting with contemporary lighting and furnishings. Below right, menu selections offering a taste of Italy from Calabrian chef Fabio Sacca. with Aperol, prosecco and soda ($12), and the Trinity: gin, Campari and Carpano Antica ($15). This past summer's best seller was the Ascension Lemonade, a cocktail of vodka, simple syrup, fresh muddled raspberries, lemon juice and soda that sells for $14. The drink might have been so popular because Church's guest-base currently skews a bit more heavily to female guests. Bitter drinks pair better with foods, Cassaro says, while sweet aperitivo drinks are best enjoyed on their own. The foods offered with the cocktails, prepared by Calabrian-native chef Fabio Sacca, include authentic Italian antipasti and stuzzichini—roasted pepper, fried rice and cheese balls, salumi and crostini. Church Aperitivo's dinner menu includes an 8-oz. Angus Strip Loin sliced with grilled asparagus, mixed wild mushrooms and shaved parmigiano for $25, and whole roasted Branzino with a side of arugula and orange salad for $28. Pastas, which include gnocchi in a www.cheersonline.com tomato sauce with burrata and basil pesto and pappardelle in a wild boar ragu, can be ordered as a single serving (ranging in price from $15 to $18) or to feed four people (priced from $50 to $62). Cassaro says the average guest spends $8 to $15 during Happy Hour (whish is 5 p.m. to 7 p.m. weekdays), often ordering from the aperitif list or Peroni bottled beer (both $5 during happy hour.) "And while some guests just come in for the aperitivo, I'd say about 50% to 60% then stay on for dinner," she adds. Looking ahead, Cassaro is excited about promotions such as Church's special occasion chef tastings at which each night is inspired by a different region of Italy. She also thinks the new emphasis on Chef Sacca's house-made pastas and sauces may bring in more men. Monica Kass Rogers writes about food and beverage for several national publications and her vintage revival blog LostRecipesFound.com. OCTOBER 2013 | 17

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