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2014 ADA Annual Catalog

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PROFESSIONAL RESOURCES American Dental Association Social and Digital Media Subcommittee Council on Communications The ADA Practical Guide to Social Media Planning ELECTRONIC RESOURCES First Edition J054D The ADA prACTICAl GuIDe To SoCIAl meDIA plAnnInG e-BooK NEW This brief guide is designed to help you better understand how to use social media and to assist you — the dental professional — in planning and integrating social media efforts into existing communications and marketing plans. Whether you are new to social media, or a digital native, you'll learn techniques to engage potential and existing patients; make your practice more visible in a growing sea of online information; and protect and further your professional reputation online. This interactive PDF will walk you through planning steps right from your desktop as you explore social media tools, and then link to online resources to help you learn more. J054D e-Book, 25 pages J054B Print and e-Book Bundle MEMBER RETAIL J054D $9.95 $19.95 e ADA e-Book Download Information It is now easier than ever to download and read ADA e-Books on your computer, e-reader, tablet or mobile device. ADA e-Books are published in the EPUB format and are compatible with most e-readers and tablets, including the Barnes and Noble Nook®, the Kobo, the Sony® eReader and the iPad. They are not compatible with the Amazon Kindle®. However, Amazon Kindle editions of most ADA publications can be ordered at www.amazon.com. $14.95 J054B P801D $24.95 The ADA GuIDe for The InTernATIonAl DenTIST e-BooK This downloadable guide assists internationally trained dentists in understanding and navigating the U.S. dental education and licensure processes. Contains information about admission to the U.S., state licensure requirements, applying to a dental education program, preparing for written and clinical licensing examinations, finding employment or starting a practice, ADA membership and more. P801D e-Book, 62 pages MEMBER RETAIL $29.95 $44.95 26 ADA_Catalog_PRINT_9.5.indb 26 FOR COMPUTERS 1. Download Adobe® Digital Editions, free software available at www.adobe.com/products/digitaleditions, and register with a user name and password. 2. Next, place your e-Book order. You will then receive an email with a link for downloading your e-Book. FOR E-READERS, TABLETS AND MOBILE DEvICES 1. Download Adobe® Digital Editions, free software available at www.adobe.com/products/digitaleditions, and register with a user name and password. 2. iPad® and iPhone® users will first need to install the free version of the BeyondPrint Reader app. Currently, the BeyondPrint app is only available forthe Apple iOS™. o r D e r BY ph o n e: 80 0.947. 4746 9/5/13 11:32 AM

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