PROFESSIONAL RESOURCES
SuCCeSS STrATeGIeS
for The AeSTheTIC DenTAl prACTICe
BY lInDA GreenwAll AnD CAThY JAmeSon
OFFICE ESSENTIALS
NEW Although esthetic care has been an important
part of dentistry for many decades, very few practices
do as much esthetic dentistry as they would like.
Clinicians must learn to successfully manage and grow
this segment of their practice. Success Strategies for
the Aesthetic Dental Practice provides dentists with
the guidelines and strategies to make that happen.
Authors detail the many key elements of success, such
as establishing a strategic plan, monitoring critical
factors of the practice, developing a dynamic and
productive team, implementing marketing, using a
treatment coordinator, and understanding how to
finance and schedule aesthetic dentistry. Additionally,
each chapter is interspersed with informative
interviews with some of the most successful esthetic
dental practitioners from around the world who offer
unique insights into how their teams operate and what
has made their practices succeed.
P042 Book, 312 pages
MEMBER
P042
RETAIL
$98.00
$147.00
phoToGrAphY In DenTISTrY
BY pASQuAle loIACono AnD luCA pASColeTTI
NEW Whether they are used for patient
communication, consultation, diagnosis, records,
or scientific presentation or publication, images
are communication in dentistry. However, dental
photography is lacking set standards that would
allow the. To address the need for continuity and
reproducibility essential to clinical and scientific
documentation, this comprehensive text provides
clinicians with all the information they need to feel
confident in creating effective and compelling dental
images. Precise instructions, including the positions of
the patient, assistant, and practitioner; camera settings
and flash positions; aiming and focal points; and the
types and positions of required accessories are detailed
in text and images.
P043 Book, 336 pages
P043
32
ADA_Catalog_PRINT_9.5.indb 32
MEMBER
RETAIL
$160.00
$240.00
o r D e r BY ph o n e: 80 0.947. 4746
9/5/13 11:33 AM
