Issue link: http://read.dmtmag.com/i/197178
(Paper) No Label Screen printing can now be done all the way around the bottle. Photo: Monvera Glass Décor 100 inemaker Iain Boltin, owner of Eight Arms Cellars in Berkeley, Calif., wanted a bottle that would sell itself. He wanted a design that would help his under$20 wines stand out in the crowded wine marketplace. The final product, an octopus whose tentacles wrap around the entire bottle – screenprinted by Monvera Glass Décor in nearby Richmond – not only won a design award, but received attention from distributors; now it's on sale across the United States, and in Canada and Finland. "People would contact me and say, 'Hey, we really like how your bottles look, can we try the wine?'" Boltin said. "The wine is equally as good as the bottles, so once they try it, they've been picking it up." In this competitive market, consumers spend literally seconds deciding which wine to pluck from the shelf, and packaging can make the difference between a sale and a dusty bottle. While V I N EYA R D & WINE RY M ANAGEM ENT | Nov - Dec 2013 w w w. v wm m e d i a . c o m