Edible Artists Network Magazine

Edible Artists Network Fall Issue 2013

Edible Artists Network Magazine is the independent voice of home bakers and sugar artists. Our mission is to connect home bakers, cake decorators, and confectioners to the resources they need for running their business and advancing their creative an

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You Mine I'll Show Me Yours You Show If Cake Mix vs. The Scratch Cake By Lauren Kitchens (If you bake your cakes from scratch, this article is not for you.) Shortly after graduating college, in an effort to take my cake obsession to the next level, I got a job at a cake supply store. I ran the cash register, restocked cookie cutters, and listened to the mesmerizing conversations of the women who shopped and attended classes at the store. The one topic that always came up was the controversy over cake mix versus a cake made from scratch. The tone was always secretive, in an "I'll show you mine if you show me yours" kind of way. At the time, around the mid-90's, there was a lot of shame associated with cake mixes. If a cake decorator of any merit admitted to using a cake mix, the reaction was extreme. Either a frown of judgment or a sigh of relief would come from the person observing this secret information. As a budding cake artist, I never thought using Duncan Hines would be such a fatal flaw. "I'm a cake decorator," I thought to myself. "I'm not a pastry chef." I was on a mission to find an easy and fast way to bake my cakes so I could get down to designing and decorating, which is what I love about cakes in the first place. When I was starting out, baking a cake from scratch was tiresome and pricey with unpredictable results. The glorious cake mix was cost effective with reliable moistness and deliciousness. Why all the shame? I continued on my path of cake-discovery and attempted to bake a scratch cake. But time and time again, my clients preferred the soft, sweet cake mix. However if I ever told a client they were eating Duncan Hines cake doctored up with extra ingredients and decadent flavor compounds, they would probably cancel their order simply because it was a cake mix. 10 www.EdibleArtistsNetwork.com And there was the cause of the Cake Mix Shame: the idea that © Magdalena Kucova - Fotolia.com

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