Total Landscape Care

November 2013

Total Landscape Care Digital Magazine

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breaking ground totallandscapecare.com /TotalLandscapeCare @TLCmagazine Editorial Editor-At-Large: Lauren Heartsill Dowdle Editorial Director: Marcia Gruver Doyle Online Managing Editor: Patty Vaughan editorial@totallandscapecare.com Design & Production Art Director: Richard Street Graphic Designer: Timothy Smith Advertising Production Manager: Linda Hapner production@totallandscapecare.com Full Speed Ahead Ways to stay busy during 'off' season Construction Media Senior VP, Market Development, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald sales@randallreillyconstruction.com Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Officer: Shane Elmore Chief Administration Officer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Alan Sims Vice President, Audience Development: Stacy McCants Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 randallreilly.com For change of address and other subscription inquiries, please contact: totallandscapecare@halldata.com For subscription information/inquiries, please email: totallandscapecare@halldata.com. Total Landscape Care (ISSN # 1932-8303) is published monthly by Randall-Reilly Publishing Co. LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406. Single copy price: US $6, Canada/Mexico $9, Foreign $12. For subscriptions, call (800) 517-4979 in the U.S. or (847) 763-9610 outside the U.S. U.S. Periodicals Postage Paid at Tuscaloosa, AL and at additional mailing offices. POSTMASTER: POSTMASTER: Send all UAA to CFS. (See DMM 707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to Total Landscape Care, PO Box 2196, Skokie, IL 60076-9852. All contributions in the form of unsolicited letters, manuscripts, stories, materials, photographs or art are welcome, addressed to the editor. These submissions cannot be returned except where the sender provides a postage-paid, addressed, stamped envelope. RandallReilly Publishing Company, LLC cannot assume responsibility for unintentional loss or damage to submitted materials. All advertisements for Total Landscape Care magazine are accepted and published by Randall-Reilly Publishing Company, LLC on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or advertising agency will defend, indemnify and hold Randall-Reilly Publishing Company, LLC harmless from and against any loss, expenses or other liability resulting from any claims or suits for libel violations of right of privacy or publicity, plagiarisms, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. Copyright ©2013 Randall-Reilly Publishing Company, LLC All rights reserved. Reproduction in whole or in part without written permission is prohibited. Total Landscape Care is a trademark of Randall-Reilly Publishing Company, LLC Randall-Reilly Publishing Company, LLC neither endorses nor makes any representation or guarantee regarding the quality of goods and services advertised herein. Total Landscape Care is a proud supporter of... As colorful leaves replace the once-green grass, many landscapers are getting their businesses ready for winter hibernation. But why? The change in weather shouldn't completely control a company's cash flow. Fall is a great time to trim shrubs, install plants, add lighting features or take a look at what the business could improve on going forward. One landscaper who has mastered the skill of staying busy year round is Stephen Wright, owner of Creative Landscape and Irrigation in Asheboro, North Carolina. "We work during the winter and are booked through next year," he says. He encourages clients to schedule projects during the winter by offering discounts during these months, and he actually has his largest project to date in January. By having steady work, landscapers can also retain good employees, which can be hard to come by. Andrea Wilson Mueller, owner of Inside Out Design in Frankfort, Kentucky, does not let any employees go during the winter and will even borrow money during these months to support them, if needed. "If you have a good employee, you don't want to let them go," she says. "During the winter, we try to find hardscape jobs." Obviously, some areas of the country are already blanketed with snow – but that doesn't mean funds have to come to a halt. For tips on how to profit from snow removal, read the Cover Story on page 17. While many services in this industry can be seasonal, a successful landscape business won't let the thermometer be an indicator of their revenue. Lauren Heartsill Dowdle Editor-At-Large N O V E M B E R 2013 Tota lLa nd s ca p eCar e.co m 3

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