Better Roads Digital Magazine
Issue link: http://read.dmtmag.com/i/206514
[ Special Advertising Section ] For truck people, there's no faking it, no in-between: A pickup can either do the job, or it can't. Today, that job can mean anything from hitching trailers to hauling the family in serene comfort with amenities once associated only with luxury cars. Fortunately, the all-new Chevy Silverado is designed, engineered and built by real truck people like its chief engineer, Jeff Luke, an avid hunter and fisherman whose first truck was a 1985 Chevy. Immersed in pickup science at work and with trucks woven into their daily lives, these passionate men and women have created the Silverado of their dreams—and yours. That 2014 Silverado is an overachiever; a real can-do pickup. No full-size pickup on the market is quieter, and a trio of Direct Injection, Variable Valve Timing and Active Fuel Management is standard on every one of the three available EcoTec3 engines—a 4.3L V6, a 6.2L V8 (available fall 2013) and a 5.3L V8 that boasts the best V8 fuel economy in a pickup.1 The 5.3L V8 is even more efficient than the Ford F-150's EcoBoost V6.2 The Silverado's bold, aerodynamic design sends a powerful message of all-new advances. Lavish use of highstrength steel boosts solidity and trims weight. Inlaid triplesealed doors help keep wind and road noise outside, leaving luxurious quiet within. An available customizable 8" diagonal color touch-screen houses the advanced Silverado MyLink3 infotainment system with natural-speech commands. Bluetooth®4 and USB ports5 boost connectivity. A cocoon of safety offers available Lane Departure and Forward Collision Alert with a vibrating Safety Alert Driver Seat, standard electronic stability control, Hill Start Assist and available Hill Descent Control. Out back, the Chevy keeps getting the job done: A CornerStep rear bumper and pocket handgrips lend an easy boost into the box, with no fold-down contraptions. Available LED lamps illuminate the box, eliminating fumbling in the dark. An available EZ-Lift and Lower Tailgate opens without a thud and closes smoothly with one hand. The result is a new benchmark in full-size pickups, a truck with all the passion and purpose of the people behind it. The Silverado and its creators have something else in common: No job was left undone. Visit silveradostrong.automobilemag.com for more. EPA-estimated 16 city/23 hwy mpg (2WD), 16 city/22 hwy mpg (4WD) with the available 5.3L V8 engine. 2EPA-estimated 16 city/22 hwy mpg (2WD), 15 city/21 hwy (4WD) F-150 3.5L EcoBoost V6. 3Full functionality requires compatible Bluetooth and smartphone. Some devices require USB connectivity. 4Go to 5 Not compatible with all devices. 1