Holiday
MERCHANDISING
A selection of holiday-themed point-of-sale materials
as well as value-added packaging.
The portfolio of Jim Beam Bourbon
expressions are part of a holiday effort
with the tagline, "Raise a Glass of Jim
Beam and Raise Family Spirits." The
promotion is part of the company's
"Operation Homefront," which gives
back to military families.
Absolut Vodka is celebrating
the holidays with a new gift
box, available in the 750 ml and
1 liter sizes of Absolut Original
80 proof.
The line of Sauza
Tequilas is featured in
this holiday merchandising display, suggesting that consumers
"Freshen Up" their
"Holiday Fiesta."
Southern Comfort is offering this holiday gift set, which includes a 750 ml
bottle along with two logoed rocks
glasses. The brand also features a gift
set paired with a bottle of eggnog, and a
Southern Comfort 100 gift set, which
also includes two rocks glasses.
American Harvest,
the organic spirit from
Sidney Frank
Importing, is highlighting a holiday gift
set including a 750 ml
bottle and a stemless
Martini glass etched
with the American
Harvest logo. The box
also features six
Martini recipes.
Beverage Dynamics • www.beveragedynamics.com • November/December 2013 • 27