Beverage Dynamics

Beverage Dynamics Nov-Dec 2013

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Page 26 of 55

Holiday MERCHANDISING A selection of holiday-themed point-of-sale materials as well as value-added packaging. The portfolio of Jim Beam Bourbon expressions are part of a holiday effort with the tagline, "Raise a Glass of Jim Beam and Raise Family Spirits." The promotion is part of the company's "Operation Homefront," which gives back to military families. Absolut Vodka is celebrating the holidays with a new gift box, available in the 750 ml and 1 liter sizes of Absolut Original 80 proof. The line of Sauza Tequilas is featured in this holiday merchandising display, suggesting that consumers "Freshen Up" their "Holiday Fiesta." Southern Comfort is offering this holiday gift set, which includes a 750 ml bottle along with two logoed rocks glasses. The brand also features a gift set paired with a bottle of eggnog, and a Southern Comfort 100 gift set, which also includes two rocks glasses. American Harvest, the organic spirit from Sidney Frank Importing, is highlighting a holiday gift set including a 750 ml bottle and a stemless Martini glass etched with the American Harvest logo. The box also features six Martini recipes. Beverage Dynamics • • November/December 2013 • 27

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