Heineken's "Celebrate Together" holiday
program includes limited-edition bottle
labels and promotional packaging on
Heineken Lager 12 packs that features an
in-pack code that earns consumers the
chance to instantly win a $50 holiday
reward gift card. There are also "Make
Your Holidays Legendary" co-branded
POS materials with Korbel California
Champagne.
Dewar's Scotch is featuring a holiday
gift pack for its Dewar's 12 Year
Old, which includes two whisky
rocks glasses along with a bottle of
the higher-end Scotch blend.
Highlighting its portfolio of
expressions in its holiday merchandising materials, Courvoisier
is suggesting that consumers
"Shake Up Your Holiday
Traditions."
Patrón XO Cafe coffee
liqueur has a holiday gift
set including a 750ml
bottle along with two
custom-designed Patrón
XO Cafe shot glasses.
Jack Daniel's Old No. 7
Tennessee Whiskey is offering a
holiday gift pack with a 750 ml bottle of the iconic whiskey and two
rocks glasses etched with seasonal
sentiments. Gentleman Jack, Jack
Daniel's Single Barrel and Jack
Daniel's Tennessee Honey are likewise offering holiday gift packs.
RumChata, the rum-based liqueur
made with Wisconsin dairy cream,
cinnamon, sugar and vanilla, is
featuring a holiday-decorated gift
set that comes with a RumChata
branded ceramic thermal cup that
can keep cold RumChata cocktails
chilled and hot RumChata cocktails
warm.
30 • Beverage Dynamics • www.beveragedynamics.com • November/December 2013
Holiday merchandising materials from
top-selling Smirnoff Vodka includes
this seasonal case card that promotes
a limited edition bottle, with the
tagline, "Help celebrate the season
with Smirnoff."
