CM Better Roads Media Kit

BetterRoads_2014 Media Kit

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Digital Media Strategy 728x90 300 x 250 300 x 250 Beginning in 2014, website a n d n e ws l e t te r a d ve r t i s i n g opportunities will be based on audience zones and per-click budget. This allows for maximum exposure and a measurable, immediate ROI. 300 x 250 300 x 250 Typical campaigns average a $7 - $10 cost per click. 300 x 250 728x90 728x90 Website Zones Newsletter Zones Specifications 728x90 300x250 160x600 All dimensions are in pixels. File Requirements Size Limit: 150kb Formats: jpg, gif, swf (swf req: click TAG, "_blank") 3rd party tags accepted Text Ads (accompany newsletter banners): Headline: 80 characters max, including spaces Body: 200 characters max, including spaces

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