Issue link: http://read.dmtmag.com/i/215364
Integrated Content Strategy Better Roads communicates to road-building professionals the way they consume information. Today's industry professionals demand critical information on important topics whenever they need it and wherever they are. This new reality means a fresh approach to our editorial planning. Instead of a detailed editorial calendar created months in advance, we'll provide a general outline of some key coverage areas and let current industry issues and events drive much of our content for a more engaged audience. 94% of Better Roads subscribers use the internet to find equipment information. New Editorial Approach Timely A relevant news- and issue-oriented approach to content serves our audience better than topics picked months in advance. Multi-Channel Covering topics through a variety of channels enables industry professionals to consume content when and where they want it. Community-Building Our audience regularly engages with our content, editors and each other through our websites and social media. This builds a growing community of people with shared interests and goals. Audience-Driven Through views, clicks, comments and shares, industr y professionals tell us what 's most important to them. We respond with timely content they're requesting. Advertisers benefit from having their messages surrounded by content that's of vital, proven interest. Audience-Multiplying Today, our ability to touch decision-makers and influencers in the construction industry is virtually limitless. Our content now reaches deeper into the industry and opens up whole new markets for our advertisers.