Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/217626
cover story andscape business owners looking to quickly establish a mobile-friendly presence on the web can take heart: There are scores of mobile-template providers and conversion services that can make their website mobile-ready for $100 or less. Once a passing consideration, going mobile is now considered imperative for landscape businesses looking to stay abreast of the unbridled popularity of tablets, smartphones and other handheld computerized devices – all of which demand websites designed for small screens. "We're moving to a post-PC world," says Chris Heiler, founder of Landscape Leadership, a green-industry marketing firm. "PC sales are down; tablet sales are through the roof. Everything is moving to the cloud, so we don't have accessibility issues like we once did. And we're more mobile as a society, so these devices complement our lifestyles." It's also important to consider the type of browsing done on the devices, adds Garrett Moon, co-owner of Todaymade, a web design firm that does work in L 18 To t a l L a n d s c a p e C a r e . com D E C E M B E R 2 013 Go Mo Mobile, On the th Cheap p Create a mobilefriendly website for $100 or less BY JOE DYSART the landscape industry. "A large amount of search traffic is taking place on the devices. These days, purchasing decisions are made on mobile devices – that is something that matters to everyone." Indeed, according to eMarketer, there were 54.8 million tablet users in the United States by 2012 and will be 89.5 million by 2014. All told, 234 million Americans ages 13 and older were using mobile devices in April 2012, and 107 million of those people were using smartphones, according to Comscore. "Everything in your online marketing should be mobilefriendly," says Melonie Dodaro, social media specialist, Top Dog Social Media.