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Inside AED Implement Your Strategy with Exceptional Results Learn the eight secrets to an effective, sensible approach for customer value-driven outcomes – coming Jan. 16 at Summit in Houston. If your strategic plans are collecting dust, help is on the way. The AED Summit executive track seminar titled, "Eight Critical Success Factors For Getting Exceptional Results In Strategy Implementation," will help you understand why and get your company on the right path. Strategy and operational planning management consultant Joe Evans, president and CEO of Method FrameWorks, explains his company's proprietary PLAN4SM process, which he helped develop and that is relied upon by clients such as: Southwest Airlines, NCH Corporation, Bank of America and Joe Evans, many others. President and "Each success factor stands on its own in CEO, Method terms of improving strategy implementation Frameworks outcomes," said Evans. "However, addressing the combined set of critical success factors is a powerful thing to help an organization recognize the intended outcomes, the strategy and the strategic planning process. Until organizations make these improvements in their strategic planning and execution disciplines, strategy implementation will continue to challenge business leaders." According to Evans, PLAN4SM leads clients through an effective and sensible approach to strategic planning that is centered around creating customer value-driven outcomes. "The unique approach leads to well defined strategy, strategic goals that support all aspects of the strategy and wellplanned operational tactics," he said. "I think the key take away is to identify a few things dealers can do differently in how they execute the strategic planning process, so that it is developed with more realism and accountability." Eight Critical Success Factors For Getting Exceptional Results In Strategy Implementation Improving strategy execution is at the top of the list of important issues for most corporate executives, followed by concerns about actually having a sound strategy. When strategic planning is done well, with a mature and robust process that guides the effort to ensure completeness – the outcomes can be powerful and position an organization to thrive and sometimes even dominate the competition. Yet only a small percentage of organizations operate with mature planning models that yield complete and comprehensive strategic plans addressing alignment to key dimensions of the business. Not surprising, even fewer organizations have mastered the art of fully and successfully executing corporate strategic plans. While some may seem misleadingly simple on the surface, they can be tricky and continue to cause many companies problems. These success factors are based on comprehensive corporate case studies, extensive strategy execution research and 25 years of strategy development and strategic plan execution experience. Key Takeaways: Leave knowing the eight essential CSFs for strategy execution Know how to apply them in your organization now AED Welcomes New President and CEO Associated Equipment Distributors has appointed Brian McGuire as the association's new president and CEO. An association management professional who also specializes in public policy issues, Brian was most recently the president of the Tooling and Manufacturing Association in Park Ridge, Ill. Previously, Brian was the Illinois and Wisconsin senior regional manager for the National Association of Manufacturers, which is headquartered in Washington, D.C. He has served as both a political consultant and chief of state for Illinois State Senator Steve Raushenberger. He will be based at Brian McGuire AED's headquarters in Oak Brook, Ill. Meet and welcome Brian at the AED Summit Jan. 15-17 in Houston, and watch for CED's profile of our new staff leader in the January issue. Proposed New Members Capital Rentals, Inc. - Chantilly, Va. This list is published each month as required by AED bylaws. Comments on the applicants should be directed to AED President Bob Henderson at 800-388-0650, ext. 309. 8 | www.cedmag.com | Construction Equipment Distribution | December 2013 (continued on page 10)