Equipment World

January 2014

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reporter | by Equipment World staff eBay goes after a bigger slice of the heavy equipment pie T he online marketplace eBay is ramping up its efforts to sell more used heavy equipment. "There is a step change in how eBay is approaching the business and industrial category, specifically heavy equipment, this year and into 2014," says Rob Francis, who manages the company's business and industrial business units. On December 1, eBay launched its Heavy Equipment Center, which hosts auctions every Thursday. The Heavy Equipment Center will promote eBay's largest sellers and include not only machines but parts and accessories. You can see what's for sale at: "We are focusing on what eBay has always done, bringing a trusted and transparent buying experience, which is a bit different from the as-is, where-is, or buyer-beware model," Francis says. eBay protects buyers from having a bad experience if they receive an item that is not as described in their listing. Rate the sellers eBay's auction model is also different from those of traditional auction companies in two significant respects. The company allows buyers to rate sellers and it also partners with its sellers, allowing them to set up their own eBay Stores on the website. The typical eBay equipment auction is a seven-day, no-reserve auction, Francis says. But sellers can have the flexibility to do auctions with a reserve, fixed price and fixed price with a best offer too. "We do not compete with businesses, we are partners," Francis says. "It's similar to what we've done with large retailers this year. Target and Best Buy are now selling directly on eBay. Unlike Amazon we don't compete with sellers, we want them to do better." Bidadoo is one such company store, and the largest business and industrial seller on eBay. It has grown organically under the eBay umbrella and has sold more than 100,000 pieces over the last 10 years. Full inspection "The information we provide is a full inspection report of the equipment," says Howard Hawk, Bidadoo's president and co-founder. "We detail the equipment with photographs. We also do live video and audio of the machine working. And we provide freight estimates and logistics." Bidadoo offers multiple auction formats, Hawk says, but most of its auctions are classic, no-reserve affairs. The auctions last seven days and close every Thursday – a common timeline for eBay sellers. The company also works with large fleet owners such as United Rentals, Terex and Genie to stock its auctions with a regular supply of used equipment. "What the eBay platform allows us to do is bring a whole new set of end users to the used equipment world – the guys who don't find the traditional auction very effective, efficient or transparent," Hawk says. "It's a very important decision for them and we give them the information to make that decision intelligently and safely." – Tom Jackson We're giving away over $20,000 in fuel. Make your next 5 minutes count. Smart works. Enter to win here: | January 2014 11

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