CED

January 2014

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Groundwork OFFICERS Chairman CHRIS PERA Eastern HighReach Company, Inc. Horsham, Pa. Vice Chairman A. ROY KERN Equipment Corporation of America Coraopolis, Pa. President BOB HENDERSON The AED Foundation Oak Brook, Ill. JOHN CRUM Treasurer Wells Fargo Equipment Finance, Inc. Pittsburgh, Pa. Immediate Past Chairman WALTER BERRY Berry Companies, Inc. Wichita, Kan. AED Board Representative WHIT PERRYMAN Vermeer Equipment of Texas Irving, Texas Executive Director STEVE JOHNSON The AED Foundation Oak Brook Ill. DIRECTORS GARY BRIDWELL Ditch Witch of Oklahoma Edmond, Okla. MIKE FESTING-SMITH NORTRAX, Inc. Tampa, Fla. MIKE HAYES Komatsu America Corporation Rolling Meadows, Ill. TIMOTHY KRAMER Kramer Ltd. Regina, SK DR. WAYNE LONGBRAKE Former Dean, Penn. College of Technology Williamsport, Pa. SONJA METZLER Ohio CAT Broadview Heights, Ohio KENNETH SILVERMAN Volvo Construction Equipment Shippensburg, PA MARK TEEL Caterpillar, Inc. Peoria, Ill. KEITH TIPPETT Kirby-Smith Machinery, Inc. Oklahoma City, Okla. You're Only As Good as Your People – and People Need Continuing Education AED offers opportunities for every department. Ongoing professional education sets your dealer team apart and equips the front line with knowledge and tools to serve your customers – and improve your company's profitability. For 2014, The AED Foundation is proudly rolling out more than 50 seminars and webinars for AED members. This year's lineup of programs offers training in customer service, risk management, financial management, operations, parts and service management, sales and marketing, human resources, and leadership. Industry experts Garry Bartecki, Don Buttrey, Christine Corelli, Eli Lustgarten, Barry Himmel, James Waite and Ron Slee will be back to provide industry-specific webinars for AED members. In addition, we have a host of new presenters: New Instructors for 2014 Steve Clegg and Debbie Frakes, will highlight equipment industry marketing techniques and strategic planning. They are the managing directors at Chicagobased Winsby Inc., a business development company that has been helping heavy equipment dealers grow their businesses for more than 10 years. Ryan Condon, the founder and CEO of SatisfYd, will give you the foundational tools to calculate the lifetime value of your customers, benchmark your existing process against equipment industry best-in-class approaches, and communicate the steps to start your organization down the path of meeting your customers' needs. ADP representatives Ed Becker and Jim Foote will host a discussion with security experts on protecting your dealership's data. 12 | www.cedmag.com | Construction Equipment Distribution | January 2014 Sales expert Don Buttrey returns with seminars and webinars for AED members in 2014. It is essential that you have an updated plan to protect customer data. Traver Technologies Vice President Ryan Morrison will cover the eight most common mistakes leaders make and secrets to help get you to the next level of performance. Understanding and executing any of them will have impact on the business, but embracing all will open doors and pave ways that historically have been impassable for many organizations. Todd Thompson from Sentry Insurance will help you understand what you don't know about your 401(k) plan. Understanding your responsibilities with respect to the new fee disclosure regulations and what you need to do as a plan sponsor can help prevent costly litigation or a potential breach of fiduciary duty. For additional details and registration, please visit www.aedu.org. Call or e-mail Pat Novak: 630-468-5135, pnovak@aednet.org with any questions. In Memory of Bob Mullins AED Past President Robert O. Mullins, who passed away on Dec. 16, served on The AED Foundation Board from 2003 to 2005. If you would like to make a donation to The Foundation in his memory, which will be listed in the AED Membership Directory, please call or e-mail Rebecca Rakers at 630-468-5113, rrakers@aednet.org.

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