Horse, the sixth fastest growing
Forman's new Collingwood Rye 21brand in Canada in terms of dollars
Year-Old. "Collingwood is enjoying
added to the category in the last 12
momentum sustained by the increasmonths, right behind its base brand
ing numbers of handcrafted, smaller
Alberta Premium 100% rye, accordbatch Canadian whiskies. With
ing to Tucker. "Dark Horse is growtrends favoring the super-premium
ing at +818%, "he adds. While flacategory, Collingwood is poised for a
vored whiskies have helped garner
bright future. Due to its limited
30% of the category's growth, Tucker
nature and unique proposition, the
notes, it's the newer, small-batch
21-Year-Old is receiving attention,
brands like Dark Horse— at 45%
which is helping to build awareness
ABV, it's a higher proof than most
of the parent brand."
Canadian whiskies—that turn cusRichard McLeod, brand director,
tomers on to the spirit's richer,
North American Whisky, Pernod
sophisticated side.
Ricard USA, is quick to point out
Canadian Mist's Berrueco notes
that Canadian whisky is the largest
that, "The rise of brown spirits has
imported whiskey category in the
created momentum and built awareU.S. signifying upwards of $4.8 bilness throughout the entire whiskey Sazerac features the high-end lion at retail. "The best part of the
category by creating a halo effect. Caribou Crossing and Royal
story is that in recent years,
From flavored whiskey to rye to Canadian Small Batch expres- American consumers are now enjoysions, among other Canadian
Canadian whisky, more consumers are whiskies it offers.
ing a whole new range of supertrying different types, which is leading
premium Canadian whiskies. A varito overall growth." All the more reason, then, for Brown- ety of spirits have been coming out of Canadian distil-
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