Total Landscape Care

February 2014

Total Landscape Care Digital Magazine

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Page 26 of 47

I t's not uncommon to fi nd land- scapers who are highly skilled at their craft but not nearly as good at running a company. Landscape architect Joe Hanauer isn't one of them. The owner of Landscape Ar- chitecture ( in Madison, Wisconsin, and a 23- year veteran in the landscaping fi eld, Hanauer has built a suc- cessful company by combining strong design sensibilities with business smarts that minimize operating expenses and maxi- mize effi ciencies. That, in turn, enables him to deliver great value for customers and remain competitive on price. "I always tell our guys we have to hit singles," Hanauer says, explaining a central prin- ciple of his cost-cutting phi- losophy. "It's wonderful to fi nd a way to save $10,000, but it's not likely…it's rare to hit a home F E B R U A R Y 2 014 To t a l L a n d s c a p e C a r e . c o m 2 5 How a Wisconsin landscaper's cost-cutting and design skills help him hit 'singles' to score big BY KEN WYSOCKY Taking Care of Business Joe Hanauer, Landscape Architecture

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