Total Landscape Care

February 2014

Total Landscape Care Digital Magazine

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Total Landscape Care is a proud supporter of... /TotalLandscapeCare @TLCmagazine Editorial Editor-At-Large: Lauren Heartsill Dowdle Editorial Director: Marcia Gruver Doyle Online Managing Editor: Patty Vaughan Design & Production Art Director: Richard Street Graphic Designer: Timothy Smith Advertising Production Manager: Linda Hapner Construction Media Senior VP, Market Development, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Offi cer: Shane Elmore Chief Administration Offi cer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Alan Sims Vice President, Audience Development: Stacy McCants Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 For subscription information/inquiries, please email: totallandscape- Total Landscape Care (ISSN # 1932-8303) is pub- lished monthly by Randall-Reilly Publishing Co. LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406. Single copy price: US $6, Canada/Mexico $9, Foreign $12. For subscriptions, call (800) 517-4979 in the U.S. or (847) 763-9610 outside the U.S. U.S. Periodicals Postage Paid at Tuscaloosa, AL and at additional mailing of- fices. POSTMASTER: POSTMASTER: Send all UAA to CFS. (See DMM 707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to Total Landscape Care , PO Box 2196, Skokie, IL 60076-9852. All contributions in the form of unsolicited letters, manuscripts, stories, materials, photographs or art are welcome, addressed to the editor. These submissions cannot be returned except where the sender provides a postage-paid, addressed, stamped envelope. Randall- Reilly Publishing Company, LLC cannot assume responsibility for unintentional loss or damage to submitted materials. All advertisements for Total Landscape Care magazine are accepted and published by Randall-Reilly Publishing Company, LLC on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or ad- vertising agency will defend, indemnify and hold Randall-Reilly Publishing Company, LLC harmless from and against any loss, expenses or other liability resulting from any claims or suits for libel violations of right of privacy or publicity, plagiarisms, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. Copyright ©2014 Randall-Reilly Publishing Company, LLC All rights reserved. Reproduction in whole or in part without written permission is prohibited. Total Landscape Care is a trademark of Randall-Reilly Publishing Company, LLC Randall-Reilly Publishing Company, LLC neither endorses nor makes any representation or guarantee regarding the quality of goods and services advertised herein. For change of address and other subscription inquiries, please contact: Growing up, I wanted to be an Olympic ice skater. Skating was just a hobby at fi rst, but the backward cross- overs, lunges and jumps soon had me hooked. I thought I had found my career after performing with Olympians and Disney on Ice. But, the early mornings, late nights, bruises, private lessons and karate classes (to help with balance and fl exibility) took their toll, and I eventually hung up my ice skates for good. My dream to compete lacked an unwavering dedication. As I watch the build up to this year's winter games in Sochi, I'm reminded of my deep respect for all of the athletes and their passion for these sports. Training for the Olympics requires a person to commit completely, especially when there are hurdles or setbacks. Running a business is no different. You start early and fi nish late. There's always a new competi- tor trying to take your spot. And you've put in a lot of sweat and tears to get your company to where it is today. But just wanting to be the best in the industry won't set you apart or help you "take home the gold," as I found out. "The key is not the will to win. Everybody has that. It is the will to prepare to win that is important," says Bobby Knight, the former U.S. men's basketball coach that led them to a gold medal in 1984. Make sure you keep that intense drive every day – not just every four years. Lauren Heartsill Dowdle Editor-At-Large Going for Gold Why wanting to be the best isn't enough breaking ground F E B R U A R Y 2 014 To t a l L a n d s c a p e C a r e . c o m 5

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