cover story
fireplace, using stone dimen-
sions that are divisible by four
works well – like a 4-inch by
8-inch by 12-inch tumbled
stone," Ingrassia says. "That
allows the installer to alternate
the design with minimal small-
cut pieces."
How to sell
Once a landscaper has mastered
the art of creating a fire fea-
ture, they need to market their
services.
Like with other hardscape
projects, presenting past fire
feature photos is a big selling
point for customers. Blunkosky
will share photos with them
during the home visit, and he
also directs them to his website
(pghsw.com), which includes
shots from a variety of jobs.
"When they see my other
projects, they're able to see the
aesthetic beauty and how it's
all going to flow," Blunkosky
says. "You can't just walk in their
backyard and say, 'This is where
it's going to go.' That won't
work. You need to introduce
visual aids so they get the idea
of what it will look like."
2 2 To t a l L a n d s c a p e C a r e . c o m F E B R U A R Y 2 014
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Text INFO to 205-289-3796 or visit TLC request.com
Not only do fire pits and rings provide a warm, well-lit area for clients, but they are also enjoyed
by a range of ages, says Jeff Blunkosky, owner of Pittsburgh Stone & Waterscapes.
PHOTO
COURTESY
OF
PITTSBURGH
STONE
&
WATERSCAPES
