Issue link: http://read.dmtmag.com/i/255289
February 2014| Construction Equipment Distribution | www.cedmag.com | 63 Sales re-evaluate sales opportunities, create presentations or perform other tasks. 3. Tablets and Geolocation According to Webopedia, Geolocation is a term used to describe the capability to detect and record where you and other people are located. Geoloca- tion is the wireless detection of the physical location of a remote device. As a noun, geolocation refers to the physical location itself; as a verb, the term refers to the process of detecting that location. Sales professionals often underutilize this function. Are you one to print out driving directions from MapQuest or Google Maps? While it's not a bad idea for a backup, an excellent GPS system is already built into your tablet (and your smartphone). You'll be able to find clients in the remote swamplands of Florida and locate your favorite ocean- front cafe in San Diego. GPS services such as Google Map are easy to use, reliable and best of all – free. Take advantage and integrate mapping functions to improve your prospecting opportunities by allowing salespeople to identify existing clients who are in the immediate vicinity and connect with prospective accounts. As you are stopping in an area for lunch, what would you do if you knew your very best client was only a few miles away? 4. The Wow Factor There is no denying the fact that tablets, when used to their potential, give sales- people a way to create "wow" factor for their customers. Impress customers with high-quality professional presenta- tions and instant access to a plethora of product and/or market information that customers can interact with, such as product demo videos, specs, and basic presentations. By interacting and engage with customers, salespeople achieve a stronger sense of professionalism and the confidence that they are more prepared for their meetings. 5. The Fun Stuff When you're on the road it's not all work, work, work. You need some downtime, too. When the time comes for that, your tablet is ready, willing, and able. Check out your favorite viral YouTube video or catch up on that in-flight movie that you've been mean- ing to watch. It's a great way to end a productive sales day. If you have a tablet, it's probably an important part of getting your job done and an indispensable tool for you. As technologies such as cloud storage further unlock us from reliance on the traditional desktop computer, more and more tablets will arrive on the market. In addition, while the apps listed here are just a few of the hundreds of thou- sands available for tablets, chances are there will be an app that will work for you. If you don't have a tablet yet, start looking at the different brands available and educate yourself about their many functions, even beyond those we've covered. You'll quickly comprehend why the tablet is fast becoming a salesper- son's best friend. JENNY CHOE is AED's director of Communications and an amateur Apple guru. She can be reached at jchoe@aednet.org. ADVERTISERS' INDEX Allied Construction Products, LLC . . . . . . . . . . . . . . . . . . . . 39 Bell Trucks of America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 CE Attachments, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Charter Software Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Coneqtec Universal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 e-Emphasys Technologies, Inc. . . . . . . . . . . . . . . . . . . . .32-33 EPG Insurance, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 FRD Furukawa Rock Drill, USA . . . . . . . . . . . . . . . . . . . . . . . 55 GE Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Hydrema Exports A/S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Hyundai Const. Equip. USA Inc. . . . . . . . . . . . . . . . . . . . . . 49 Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 John Deere Power Systems . . . . . . . . . . . . . . . . . . . . . . . . . 58 Knapheide Manufacturing Company, The . . . . . . . . . . . . . . 15 LayMor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Leading Edge Attachments . . . . . . . . . . . . . . . . . . . . . . . . . 11 LiuGong Construction Machinery . . . . . . . . . . . . . . . . . . . . 25 Loftness Attachments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Lowe Manufacturing Company, Inc. . . . . . . . . . . . . . . . . . . 27 Manitex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IBC Okada America, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Pierce-Pacific Manufacturing Co. Inc. . . . . . . . . . . . . . . . . . 45 Ritchie Bros. Auctioneers . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 SANY Heavy Industry Co., LTD . . . . . . . . . . . . . . . . . . . . . . IFC Screen Machine Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . 13 Sentry Insurance Company . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Strickland MFG, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Sullivan-Palatek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Toku America, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Towmaster Trailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Vacuworx Global, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Wells Fargo Equipment Finance . . . . . . . . . . . . . . . . . . . . . . . 9 Woods Equipment Company. . . . . . . . . . . . . . . . . . . . . . . . 43 XAPT Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OBC As the official magazine of Associated Equipment Distributors, this publication carries authoritative notices and articles in regard to the activities of the association. In all other respects, the association cannot be responsible for the contents thereof or the opinions of contributors. Copyright © 2013 by Associated Equipment Distribu- tors. Construction Equipment Distribution (ISSN0010-6755) is published monthly as the official journal of Associated Equipment Distributors. Subscription rate — $39 per year for members; $79 per year for nonmembers. Office of publication: 600 W. 22nd St., Suite 220, Oak Brook, Ill. Phone: 630-574-0650. Periodicals postage at Hinsdale, Ill. 60521 and other post offices. Additional entry, Pontiac, Ill. POSTMASTER: Send address changes to Construction Equipment Distribution, 600 W. 22nd St., Suite 220, Oak Brook, Ill. 60523