February 2014 • www.specialty-coffee.com | 29
Other requests are primarily driven by marketing decisions.
Our GMs decide what they can contribute through personnel,
product, and their abilities to make a great experience for our
guests," Hayden says.
For example, the CC's Streetside Cafe Mobile Coee Unit
goes out and oers free mini-smoothies and mini-sippies (the
kids version of CC's signature Mochasippi frozen espresso
beverage) in various communities' grade schools.
Catalyst Coee Company in Greenville, Tennessee does
not plan to limit its giving to just Greenville. Open less than
a month, the shop is already anticipating helping out other
community groups with a little extra nancial support.
A self-described "serious coee lover," Rev. Scott Wakeeld
can always be seen with a cup of coee in his hand or o
roasting his own beans. So it was no surprise when Wakeeld
starting thinking about additional ways parishioners at First
Christian Church could help their community.
And like many other churches have done, he opened a
coeehouse. Aer paying management and employees (who
don't get rich in this job) and all overhead, 100 percent
proceeds will be given away to community-based nonprots
and those around the world.
Today community giving is not only driven by the coee
house's management, increasingly those decisions are being
inuenced by its clientele. Guests not only want to know
where their coee comes from and that the famers are being
treated fairly, but that the elementary school down the road or
the teenage girls a world away are being helped. And experts
say, if done right, the match oen yields increased business
here at home. SCR
Opening a Tea Room?
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No Minimums!
Partner, Makaibari Tea Estates
1-877-ECO-TEAS
info@ecoprimatea.com • www.ecoprimatea.com
300 TEAS
FREE SAMPLES
ORGANIC
/
FAIR TRADE
Quality. Variety. Green.
Eco-Prima Tea
Order
Online!
Opening a Tea Room?
Call us First!
No Minimums!
Partner, Makaibari Tea Estates
1-877-ECO-TEAS
info@ecoprimatea.com o www.ecoprimatea.com
300 TEAS
FREE SAMPLES
ORGANIC
/
FAIR TRADE
Quality. Variety. Green.
Eco-Prima Tea
Order
Online!
Opening a Tea Room?
Call us First!
No Minimums!
Partner, Makaibari Tea Estates
1-877-ECO-TEAS
info@ecoprimatea.com o www.ecoprimatea.com
300 TEAS
FREE SAMPLES
ORGANIC
/
FAIR TRADE
Quality. Variety. Green.
Eco-Prima Tea
Order
Online!
Opening a Tea Room?
Call us First!
No Minimums!
Partner, Makaibari Tea Estates
1-877-ECO-TEAS
info@ecoprimatea.com o www.ecoprimatea.com
300 TEAS
FREE SAMPLES
ORGANIC
/
FAIR TRADE
Quality. Variety. Green.
Eco-Prima Tea
Order
Online!
Visit us at
Coffee Fest NY
Booth 326
March 7–9
E-G ,
- P .
26-29 community SCR0214.indd 29 2/6/2014 12:26:37 PM
